UK GPs spend more time on search engines than pharma sites
UK doctors consider search engines ‘the most useful source of information’, ahead of medical education materials, according to a new survey. The 2013 National Medical Readership Survey also found that pharmaceutical reps and social media are among the less-preferred...Global smartphone sales surpass one billion- Samsung leads the way
More than one billion smartphones were shipped last year, with Samsung increasing its lead as the world’s biggest vendor, according to new data. iCharts The research, from IDC, indicates that 1.004 billion smartphones were shipped last year, marking a 38.4%...The 4 types of social consumer: Marketers missing trick with social CRM (infographic)
Despite the growing investment in social media as a customer relationship management platform (CRM), just 24% of UK consumers believe that companies take notice of their views, according to a new survey identifying 4 types of customers online. The study, carried out...Massive German hack sees one fifth of population’s passwords stolen
The passwords and other details of 16 million email users in Germany have been stolen- the equivalent of almost a fifth of the German population being at risk. More than half of the hacked accounts ended in ‘.de,’ the Internet country code for Germany. Researchers and...Top food websites by unique audience: US
This chart shows the top food and cooking websites in the US by both unique monthly visitors and average time spent. During November 2013, All recipe and food sites saw around 86 million monthly visitors, with 25 minutes spent on these sites per month on average....Global digital trends in 2014: Africa and South Asia biggest areas for growth (infographic)
The true global scale of digital reach across the globe is hard to measure, but this new slide set from agency We Are Social attempts to create a worldwide snapshot of digital trends in 2014- showing that the North American audience still leads in most areas of web...Digital ROI: Affiliate marketing gets ‘£14 return on every pound spent’
Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data looking at digital ROI. The study, conducted...UK digital consumer trends for 2014: video and mobile increase
The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM. The comScore & UKOM UK Digital Market Overview...US mums with young kids spend longest on mobile
This chart shows the average time spent in minutes per-month for different demographics in the US. Mothers use their smartphones 11.4% more often than the average adult. This is especially true of mothers of children aged between 0 and 5 who spend 2,260 minutes on...Top 10 online video brands for 2013
This chart shows the top 10 video brands in the US based on their average unique monthly visitors. YouTube comes out on top by a long way with almost 130 million unique views a month for 2013. Perform Group is a digital sports media site that started in 2007 and saw...IPA Bellwether report: UK marketing ‘strongest in 13 years’
The latest IPA Bellwether survey indicates that marketing spend is at its ‘strongest rate in nearly 13 years’ as worries about the larger economy fall and the internet spearheads growth. The Q4 2013 IPA Bellwether Report, marks the fifth quarter of consecutive growth...Lays expands ‘Do Us A Flavour’ into year-long social media campaign
Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.
