Dec 3, 2013 | E-commerce and E-retailing, Mobile, USA
Online shopping in the US through mobile devices was up 9% this year, and iOS led Android throughout the Thanksgiving and Black Friday shopping period, according to new research. The data comes from the Digital Analytics Benchmark Group at IBM, which is a platform...
Dec 2, 2013 | E-commerce and E-retailing, UK
Despite the hype surrounding Cyber Monday today, when online Christmas shopping is widely predicted to peak, just 5% of Brits asked in an independent poll commissioned by Virgin Media say they will purchase the majority of their festive gifts on this day. Key findings...
Nov 27, 2013 | CPG, FMCG digital marketing food and beverages, USA
This shows the consumers who are least loyal to snack brands. Over the period, Europe came out on top as the least loyal to snack brands , with 46% switching brands regularly.The Middle East and Africa stay the most loyal to their snack brands with only 32% of the...
Nov 22, 2013 | Online advertising, UK
Over a third (38%) of UK advertisers have no idea where their display ads are appearing online, meaning they could appear on inappropriate sites, according to new research. The research, from content verification technology provider Project Sunblock, found that nearly...
Nov 22, 2013 | Online advertising, Online video, UK
British Airways has unveiled new interactive digital billboards that can identify real planes as they fly overhead, courtesy of some technical wizardry. View a video showing the poster in action below: The campaign, developed in partnership with Ogilvy 12th Floor and...
Nov 22, 2013 | India, Unilever - Research, tips and news for marketers
Google India has teamed up with major brands including Intel, Hindustan Unilever (HUL) and Axis Bank to launch a mass media campaign targeted to encourage women to get online. Watch this sample video from the campaign below: The initiative will focus on creating...
Nov 21, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked...
Nov 21, 2013 | Regulation, UK
Domain name registry Nominet has announced plans to introduce ‘.uk’ address as a shorter alternative to ‘.co.uk’, despite previous claims that the move would cause confusion. Nominet had previously postponed the idea after accepting it would confuse people, but after...
Nov 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, UK
How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers. Standing out in a world of choice isn’t easy. Earning consumer...
Nov 19, 2013 | Online video, UK
While most people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change, according to new research. According to the futurePROOF study from Kantar Media, half of the British adult population (53%) claim ownership of...
Nov 18, 2013 | Australia and New Zealand, China
This chart shows the breakdown of online audience age in Asia Pacific compared to the worldwide average. India has the highest percentage of young people online, with the 15-24 age group accounting for 37% of India’s online audience. Interestingly, Australia,...
Nov 18, 2013 | Online advertising, Regulation, USA
Internet advertising costs could leap if the US Congress discussions about taxing advertising proceed, affecting web advertising. The US lobbying industry is tooling up in response as internet advertising regulation and taxes inevitably will impact revenues to media...
Nov 15, 2013 | E-commerce and E-retailing, UK
The online retail market continued to see steady growth in October, recording a solid 15% year-on-year increase, according to the IMRG Capgemini e-Retail Sales Index. The key findings of the report are: • Online retail sales up 15% year-on-year in October • Total...
Nov 14, 2013 | China, Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Twitter Vs Facebook: Which social media ads are best value for marketers? Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and...
Nov 14, 2013 | Content marketing, Mobile, Online video, USA
Watching video is number one activity on all platforms in the US, with mobile become a key consumption platform, according to new research. GlobalWebIndex, the world’s most detailed, on-going survey of digital behaviors and attitudes, has launched its...
Nov 13, 2013 | Australia and New Zealand, China, India
The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge...
Nov 13, 2013 | Facebook marketing, Social media, USA, WhatsApp
Facebook is reportedly seeing a decrease in its daily users, especially teens, who have started to prefer mobile messaging apps like WhatsApp, SnapChat and WeChat, over the social networking giant. According to the Guardian, the mass exodus from the social networking...
Nov 13, 2013 | E-commerce and E-retailing, France, USA
Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to...
Nov 12, 2013 | China, India, Mobile
Google has made its app translation tool available to all developers, letting brands and individuals reach a much larger international audience. The ‘App Translation Service’ lets developers request translations from specialised providers from the Developer Console,...
Nov 11, 2013 | Online advertising, Online video, UK
With the latest John Lewis’ Christmas ad hitting both TV and YouTube over the weekend, just how did the retailer manage to achieve such high-profile anticipation and social media comment for a seasonal campaign? This case study from the Institute of...
