Nov 11, 2013 | Facebook marketing, Social media, UK
Facebook has hired former MEC boss Steve Hatch as its first regional director for the social network in the UK and Ireland. The UK represents Facebook’s largest commercial operation in Europe and the new appionment signals the social network’s increased investment in...
Nov 8, 2013 | China, Marketing through gaming, Mobile
Apple continues to dominate the mobile app sector in terms of revenue, generating 63% of the sectors revenue through its App Store, compared to 37% from Google Play, according to new research. The data, from Distimo, found that the vast majority of all revenue...
Nov 7, 2013 | E-commerce and E-retailing, France, Mobile
Mobile shopping in set to soar this Christmas, with the UK leading the way in Europe, according to new research. The study, from Adobe, forecasts that tablet shopping will grow by 60% and Smartphone shopping to grow by 97%. UK shoppers are even more eager when it...
Nov 7, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing, USA, Viral and buyrals
To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). See why its out viral of the week below… The brand, owned by...
Nov 6, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, USA
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video...
Nov 6, 2013 | Australia and New Zealand, China, France, Latin America, Mobile
Windows Phone now accounts for one in ten smartphone sales across the five major European markets and has seen strong growth in the UK, but Android still leads the way, according to new research. The new data, from Kantar Worldpanel ComTech, looks at smartphone sales...
Nov 1, 2013 | UK
Boy band One Direction hold the biggest influence on Twitter in the UK, beating prime minister David Cameron and comedian Stephen Fry, according to new research. View larger image One Direction member Liam Payne claimed the top spot on PeerIndex’s lists, followed by...
Nov 1, 2013 | E-commerce and E-retailing, Russia, Search engine marketing, UK
Shoppers are now ‘citizens of the world’, according to the latest stats from BRC which were released last week and show an increase of 23% in the online search for British retailers from overseas. Retail search volumes grew 12% in the third quarter of 2013 compared...
Oct 31, 2013 | E-commerce and E-retailing, Online advertising, USA
Nearly half of all Americans will celebrate Halloween this year, but they will spend slightly less than last year as the economy bites back, according to this new infographic from Statista. The research shows 158 million people in the US will spend a total of $6.9...
Oct 31, 2013 | China, Facebook marketing, Russia, Social media, Twitter marketing, WhatsApp
Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report. View larger image here The report, from web monitoring firm BI Intelligence, indicates that Facebopok Facebook still has the...
Oct 29, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Yorkshire Tea has taken to YouTube, with an epic song celebrating the virtues of the old fashioned cuppa, incorporating zombies, brass bands and even the odd Skyrim reference. See why it’s our video viral of the week below… The advert imitates Old Spice’s...
Oct 28, 2013 | Australia and New Zealand, France, Online advertising, UK, USA
This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list....
Oct 28, 2013 | Australia and New Zealand, Online advertising, UK, USA
This chart show the top 10 ad markets in 2012. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that...
Oct 28, 2013 | Content marketing, Facebook marketing, Social media, USA
Nearly a third (30%) of all Americans get regular dose of news from Facebook, with the ypounger generation more likely to turn to the social network to learn about current events, according to a new study. The survey, conducted by Pew Research Centre, found that...
Oct 28, 2013 | France, Germany, Online advertising, Social media, UK
As the online privacy debates rages, people all over the world are becoming more aware of how they are accessing the Internet, especially social networks. The latest insights from Kantar Media’s TGI Net Europa study reveal the habits, behaviours and motivations of...
Oct 25, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report. Total adspend was £8.54bn in H1 following growth of 2.3% in 2012 when...
Oct 23, 2013 | Online advertising, Search engine marketing, USA
Proving it was no fluke, Yahoo has remained top of the US traffic charts for the third month in a row, ahead of Google, Microsoft and Facebook, as the internet giant continues to turn around its fortunes. The research firm said Yahoo’s websites had 197.8 million...
Oct 22, 2013 | E-commerce and E-retailing, USA
The use of digital coupons in the US is growing faster than expected, with smartphone users proving to be a key driver, according to new research. The report, from eMarketer, found that while print coupons still dominate, digital coupons are quickly gaining mainstream...
Oct 17, 2013 | China
London mayor Boris Johnson has launched the first London Tourist site for Chinese visitors, as the UK looks to appeal to the lucrative tourism market. The London & Partners Chinese website forms part of Johnson’s trade mission to China, and was produced by Anglo...
Oct 16, 2013 | E-commerce and E-retailing, Online advertising, Russia, Search engine marketing
Yandex is now offering online stores a new model for listing their products onYandex.Market, as the Russian internet giant looks to boost its ecommerce tools. From next month customers will be able to purchase directly from Yandex Market, going straight to the...
