Oct 15, 2013 | India, Mobile
Smartphone use in India has soared, with more than half of all web traffic coming from users with a mobile as their sole source of internet access, according to new research. According to the report, from Mumbai-based financial advisory firm Avendus Capital,...
Oct 14, 2013 | Germany, Social media
Social media continues to be an increasingly popular activity for German mobile users, according to new research from comScore. The number of Germans accessing social networking sites via mobile at least once each month has increased by 27 percent over the year, from...
Oct 10, 2013 | India
This chart shows the average time spent by unique visitors in March 2013 on the the top 10 online properties in India. Google sites were the top wen property in India in terms of unique visits (69 million unique visits) but are outperformed by Facebook when it comes...
Oct 10, 2013 | India
This chart shows the top 10 online destination in India. Google sites came in top with over 69 million visits in March 2013. Facebook received the second highest volume of unique visitors with almost 60 million, it was also the only social media site to make it into...
Oct 10, 2013 | France, Online advertising, Online video
Yahoo UK has been appointed as the sole sales representative for the world’s second largest video platform, Dailymotion, to serve ads across its UK property. The exclusive deal, for both web and mobile advertising, follows a two-year partnership in Italy, which has...
Oct 9, 2013 | China, India, Latin America, Mobile
Forty percent of the world’s population will be online by the end of the year, still leaving 4.4 billion people unconnected, according to a UN report. Least connected countries (LCCs), end 2012 The annual report of the International Telecommunication Union...
Oct 2, 2013 | Email marketing, Social media, Twitter marketing, USA
This week, American politics exploded onto the web, as the digital marketers got tough and took the fight to unlock the shutdown to Twitter, email and beyond. And they made it personal with a massive campaign to hold Speaker John Boehner “responsible” for the...
Oct 1, 2013 | Australia and New Zealand, Mobile, Online advertising, Search engine marketing
The amount spent on internet and mobile advertising worldwide is forecast to exceed that spent on newspapers within two years, according to new research. The report, from media buying agency ZenithOptimedia indicates that spending on advertising on mobile devices is...
Sep 26, 2013 | CPG, FMCG digital marketing food and beverages, India, Mobile, Unilever - Research, tips and news for marketers
Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia. Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative...
Sep 25, 2013 | China, Facebook marketing, Social media, Twitter marketing
China is to lift the ban on Facebook, Twitter and other sites in a new ‘free trade zone’ part of the country, following years of censoring websites deemed politically sensitive to the government. Under the new agreement, people with the 17-square-mile area of...
Sep 24, 2013 | Online video, Twitter marketing, USA, Viral and buyrals
Social accommodation app Airbnb launched its first video ad this month- compiled only using 6-second Vine videos from Twitter fans. See why it’s our video viral of the week below… The 4-minutes long commercial was composed after the firm asked its Twitter followers to...
Sep 24, 2013 | Germany, Mobile, Online advertising
Mobile advertising in Germany is forecast to have grown 75.6% in the first half of 2013, compared the same time period last year, as companies switch their budgets to target the smartphone and tablet audience. The findings come from the latest data from the Mobile...
Sep 23, 2013 | Germany, Mobile
Apple still leads the market with the most revenue from app sales, but Android has grown 10% in the past year, accounting for 35% of all spend, according to new data. The research, from Distimo, found that in August 2013, the market share distribution was at 35...
Sep 23, 2013 | France, Mobile, Social media, UK
The UK was the first country to share more on mobile platforms than on desktops, according to new research. Peak sharing on mobile devices in the UK rose above 50 per cent for the first time in May 2013, according to analysis of RadiumOne’s first-party data. By...
Sep 20, 2013 | China, Online advertising
This chart shows the average hours a month unique users spend online. North American users user spend the most time online, exceeding European users by more than 10 hours a month. Asia Pacific users spend the least amount of time online but are a big area for growth...
Sep 17, 2013 | China, Marketing through gaming, Mobile
Angry Birds maker Rovio has got into the education market with a new educational product aimed at teaching kids physics based on the popular mobile game. To launch the ‘Angry Birds Playground’ project, Rovio teamed up with CERN, the particle-physics lab behind the...
Sep 17, 2013 | CPG, FMCG digital marketing food and beverages, France, Germany, Social media, Viral and buyrals
In a digital twist on the classic ‘last Rolo’ ads, Milka has launched a new campaign that lets consumers pick who receives the last square of their chocolate bar. See why it’s our video viral of the week below… The confectionery brand has taken the last...
Sep 13, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Russia, Social media
Here are the top digital marketing data and statistics that caught our eye. Content partnerships increase brand recommendation and purchase by 30% The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content...
Sep 11, 2013 | Facebook marketing, Russia, Social media, Twitter marketing
This chart shows both the unique visits to social networking sites in July 2013 and the total average number of minutes a user spent onsite that month. Social networking sites are popular in Russia receiving 56m visitors, accounting for 85% of the online population in...
Sep 11, 2013 | E-commerce and E-retailing, Mobile, USA
This chart shows the spend per user for tablet and smartphone owners. Given that there are substantially more smartphone owners in the US (142m Vs. 69m) it is surprising to see that tablet owners spend around 20% more per user than smartphone users. View high quality...
