Jul 30, 2013 | France, Online advertising, USA
France’s Publicis and America’s Omnicom have merged to create a marketing company bigger than WPP, vowing to take on Google in the battle for online ad revenues. The deal between the French and US multinational will be worth nearly $23bn in revenues,...
Jul 29, 2013 | China, Mobile
Samsung has overtaken Apple as the most profitable mobile phone maker in the world, according to a new report. Table: Global mobile handset shipments (April to June 2013) Strategy Analytics The findings, from Strategy Analytics, indicate Samsung’s handset...
Jul 29, 2013 | Russia
Ilya Segalovich, the co-founder of Russia’s largest search engine Yandex, has died at the age of 48.
Jul 25, 2013 | Australia and New Zealand, Marketing through gaming, Online video, Viral and buyrals
Earlier this year, V Energy launched an online game in New Zealand inviting customers to steal their share of the $100,000 prize pool from each other. This case study looks at how the energy drinks band increase Facebook engagement 174% and sales 12% through this...
Jul 24, 2013 | China, Mobile
Over two thirds (71%) of China’s web users access the mobile internet everyday, up from just 35%£ in 2008, according to new research. The percentage of mobile internet users in China who accessed the web from a mobile device at least once a day reached 71% in 2012,...
Jul 23, 2013 | China, Mobile
China now has 591 million internet users, added that 464 million citizens accessed the net via smartphones or other wireless devices, according to new data. The research, from the China Internet Network Information Centre, indicates that total web user rose 10% on...
Jul 17, 2013 | Regulation, USA
Yahoo has been allowed to prove it fought against the National Security Agency’s internet spying program, PRISM, as details of the surveillance programme look set to be revealed. Since the Prism web spying scandal emerged last month, Yahoo, Google and others have been...
Jul 16, 2013 | China, Search engine marketing
Baidu has bought Chinese app store 91 Wireless for $1.9bn (£1.25bn) as the search giant looks to expand in to the lucrative mobile market. 91 Wireless is owned by NetDragon Websoft, a Hong Kong-list company. The proposed deal marks Baidu’s latest attempt to go beyond...
Jul 16, 2013 | E-commerce and E-retailing, Mobile, USA
Women are now catching men in terms of mobile shopping in the US, while people with lower disposable incomes have shown the highest increase in the past year, according to new research. Technology is catching up with our on-the-go lifestyles, empowering millions of...
Jul 11, 2013 | Germany, Online advertising, Social media
This chart shows the percentage of ad impressions by category in Germany in April 2013. The top three advertisers for the period were eBay, Microsoft and Otto. Social Media sites captured the highest share of display ad impressions with 33%. Service sites such as...
Jul 11, 2013 | France, Regulation
France’s ‘three strikes’ anti-piracy measure, introduced in 2009 under Nicolas Sarkozy, has been replaced with a system of automatic fines. The law. commonly referred to as the ‘Hadopi law’, disconnected those suspected of copyright infringement. Users...
Jul 10, 2013 | China, Latin America, Mobile, Online advertising, Search engine marketing
Asia Pacific remains the highest earning region for mobile ad revenues, but North America is catching fast, boosted by a rise in smartphone search ads, according to a new report. The study, conducted by IAB US and IHS indicate that global figures for mobile...
Jul 10, 2013 | Brazil, E-commerce and E-retailing, Online advertising, Unilever - Research, tips and news for marketers
E-Tale has been appointed by Unilever Brazil to power online shopping transactions using the ecommerce firm’s Buy It Now technology. The deal will let visitors to Unilever’s Brazil websites purchase all available products through selected online retailers,...
Jul 8, 2013 | Content marketing, Latin America, Mobile, Online advertising, Unilever - Research, tips and news for marketers
UK-based music discovery and marketing firm Shazam has raised an extra $40m (£26.8m) after getting investment from the world’s richest billionaire. Carlos Slim, owner of Latin American telecoms firm America Movil, is investing the money to expand Shazam’s reach in the...
Jul 8, 2013 | Germany, Online advertising
mobile.de Advertising, the marketer of Germany’s largest internet vehicle marketplace, today introduces an innovation in online advertising: mobile.de users can now be targeted specifically within the individual phases of the purchase process through Purchase...
Jul 5, 2013 | Social media, USA
More than 1 in 20 (6%) American adults online use the online community Reddit, with the self-proclaimed ‘front page of the internet’ now on par with Tumblr in terms of user numbers, according to new data. The study from the Pew Center’s Internet and American...
Jul 5, 2013 | France, Social media
Social media monitoring provider Spotter has developed a tool it claims will identify sarcasm in online comments. The company claimed that its analytics tool was 80% accurate in identifying sarcastic comments online as it generates reputation reports based on social...
Jul 3, 2013 | Facebook marketing, India, Online advertising, Social media
Komli Media is now using Facebook’s RTB (Real-Time-bidding) platform, as the India-based media technology company looks to expand its offering to advertisers and publishers. The move will see Komli Media integrate the Facebook Exchange (FBX) into its proprietary ATOM...
Jul 2, 2013 | Australia and New Zealand, China, France, Germany, Mobile, UK, USA
Android continues to dominate the global smartphone market, with Windows Phone slowly catching Apple’s iOS in second place, according to new data. The study, carried out in May 2013 by market research analyst Kantar found that Android has the strongest presence in...
Jun 28, 2013 | Germany, Online advertising, Social media
More than 56 billion display ad impressions were delivered across the German web in April 2013. A breakdown of the top categories shows that social media sites captured a third of all display ad impressions in Germany that month, followed by entertainment sites with a...
