Jun 10, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, India
Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time. Launched by Hindustan Coca-Cola , the company-owned bottling entity of the Atlanta-based...
Jun 10, 2013 | E-commerce and E-retailing, France, Germany, UK
UK shoppers’ splash out an average of 75 per cent more on their mums on Mother’s Day than their dads on Father’s Day? With Father’s Day just around the corner, are dads getting short-changed? This infographic from Rakuten looks at Father’s Day shopping trends around...
Jun 7, 2013 | Mobile, Russia
Apple has filed for ownership of the ‘iWatch’ trademark in Russia, amid rumoured that the firm is developing a smartwatch device, according to a news report. Russian news site Izvestia reports that Apple has filed for the ‘iWatch’ trademark in...
Jun 3, 2013 | Argentina, Brazil, Chile, Colombia, CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Latin America, Mexico, Peru
Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study. The study, which surveyed nearly 1,100 respondents in Latin America, looked at online...
May 31, 2013 | China, Mobile, Online advertising, Online video, Social media
Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth. View the slideshare presentation below: KPCB Internet Trends 2013 from Kleiner Perkins...
May 30, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
More than 9 in 10 Chilean web users tuned into online video in August, with YouTube by far the most popular site across the Latin American territories, according to data from comScore. The comScore study found that internet users in Chile watched an average of 171...
May 29, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru, Social media
Facebook is by far the most used social network in Latin America, growing by 7,915 million users between 2011 and 2012. Other sites that reported large growth over the period were Ask.fm (12,739 million growth) and Tumblr (5,471 million growth). Once popular social...
May 29, 2013 | Argentina, Brazil, Chile, Latin America, Mexico, Peru, Social media
The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5...
May 26, 2013 | CPG, E-commerce and E-retailing, Online video, USA, Viral and buyrals
Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously. Featuring a series of...
May 22, 2013 | Argentina, Brazil, Facebook marketing, Latin America, Social media, Twitter marketing
Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study. The study, from comScore, found that visitors from Argentina and Brazil is spending an average of near 10...
May 22, 2013 | Argentina, Brazil, Chile, Colombia, Facebook marketing, Latin America, Mexico, Online advertising, Peru, Twitter marketing
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research. The study, from comScore,...
May 22, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Mobile, Online advertising, Online video, Social media
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...
May 17, 2013 | E-commerce and E-retailing, Facebook marketing, Online video, Russia, Search engine marketing, Social media
Mail.ru is the largest free email service in Russia and leads in terms of visits and average time spent on the site. Vk.com is a popular social network in Russia and has the second highest average time spent on the site (343.2). Vk.com reported higher vists and time...
May 16, 2013 | France, Regulation
France is preparing to impose taxes on Apple and Google to finance the production of art, films and music in the country. The move would see the French government tax the sales of smartphones and tablets in the country, including Apple’s iPhone and Google’s...
May 15, 2013 | Brazil, Latin America
Brazilian web users spend 27 hours online per month, with social media and portals getting the most ad revenue, according to a new report. The 2013 Brazil Digital Future in Focus report from comScore examines how the prevailing trends in web usage, social media,...
May 14, 2013 | Mobile, Russia
In Europe, the computer is no longer the only access point for digital content. New data from comScore indicates that the UK, Ireland and Russia lead Europe for mobile traffic. This chart shows what percentage of website traffic originates from non-computer devices...
May 13, 2013 | Russia, Search engine marketing, Social media
Mail.Ru, Yandex, Google and VK are the most visited sites in Russia, but it’s the social networks that get most screen time, according to new data from ComScore. During February 2013, there were 61.4 million Russians who went online via a desktop PC or laptop. Ranked...
May 10, 2013 | Brazil, CPG, Latin America, Mobile, Viral and buyrals
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper. The Brazilian TV advert for TweetPee (in Portugese) is below: The gadget is a...
May 9, 2013 | Content marketing, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social,...
May 8, 2013 | CPG, Russia
This campaign from IKEA Russia allowed consumers to take part in a ‘kitchen story’ and experience their kitchens. At any point, users could switch between the viewpoints of any of the characters featured while the story is being played out. The campaign was a success...
