May 8, 2013 | CPG, Marketing through gaming, Online advertising, Russia, Social media
Is the internet the right medium to advertise a low involvement product like laundry detergent? This slide presentation case study from Alexandra Zadoya from OMD Russia looks at how a Persil campaign in Russia used social gaming in innovative ways to drive brand...
May 8, 2013 | Online advertising, Online video, Russia, Social media
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support. Watch a...
May 8, 2013 | Russia, Social media
The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist. In this campaign, the act of torrenting is in some ways...
May 8, 2013 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Peru
Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research. The study, from eMarketer, indicates that less than half of Latin America’s population were online during 2012, but urban area’s are showing faster...
May 8, 2013 | Brazil, Latin America
The Brazilian travel site audience has nearly tripled in the past 3 years, with 1 in 3 online users visiting the now visiting the category, according to research. The findings, from comScore, looked into the growth of the online travel market in Brazil from its...
May 7, 2013 | China, E-commerce and E-retailing, Marketing through gaming, Mobile
Amazon has launched its first paid-for Android apps in China, beating Google, which has offered only free apps. This move forms part of Amazon’s strategy to delve deep into the Chinese mobile phone market where it had controlled less than three percent of the...
Apr 30, 2013 | Germany, Online advertising
Global advertising expenditure is forecast to grow 3.95% during 2013, and is set to overtake print ad spend by 2015, according to a new report. The study, from ZenithOptimedia, found that in rising and mature markets online ad spend is expected to reach 9.4 per cent...
Apr 30, 2013 | China, E-commerce and E-retailing, Social media
Chinese ecommerce giant Alibaba has bought an 18% stake in Sina’s Weibo microblogging site, for roughly $586m. The partnership is expected to generate about $380m in advertising and social commerce services revenue for Weibo over the next three years, Sina said. As...
Apr 30, 2013 | Brazil, Latin America, Online advertising, Viral and buyrals
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below… Created by Agencia Africa in partnership with Bolha, a digital innovation studio in...
Apr 29, 2013 | Australia and New Zealand, Facebook marketing, India, Social media
Facebook fatigue is setting in across some of its biggest markets, with users across North America, Europe, Japan and Australia leaving the social network despite the reported growth in overall active users, according to new data. The research from Socialbakers and...
Apr 26, 2013 | China, Online video
Baidu is in talks to buy online video firm PPS Net TV as the Chinese search giant looks to expand its web presence, according to a new report. Citing sources close to the deal, China Business News said the deal could value PPS Net TV at betwen $350-$400 million. Late...
Apr 25, 2013 | India, Mobile, Social media
Nokia has launched a feature phone with a dedicated WhatsApp physical button, offering users a cross platform messaging tool as a free wi-fi-based alternative to texts. The move marks Nokia’s latest attempt to boost its share in emerging markets, where consumers are...
Apr 23, 2013 | Australia and New Zealand, E-commerce and E-retailing, Mobile, South Africa
Technology appears to be playing a role in reversing the stereotype of the male dislike of shopping. As the number of people owning a smartphone continues to rise, research from Kantar Media’s Global TGI (www.globaltgi.com) reveals that men lead the way when it comes...
Apr 22, 2013 | Australia and New Zealand, CPG, Online video
Move over sexting… this risqué new viral ad from Durex Australia puts a new spin on long distance relationship with a new way by combining sex and technology. See why its our video viral of the week below… The condom manufacturer developed Fundawear, a high-tech...
Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, USA
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits. The Nielsen report indicates that in addition to handling the bulk of the purchasing decisions for consumer...
Apr 8, 2013 | Mobile, USA
The official app for Major League Baseball got an update on the first day of the new US season- getting 6 million players accessing the tool within 24 hours. The US baseball leagues official mobile app, At Bat, can sign up for the $19.99 annual fee to get access to...
Apr 5, 2013 | Mobile, Online advertising, USA
After coming second to Facebook in 2011, Google outsold the social network in terms of US digital display ad revenue last year, earning $2.26 billion, according to new data. The study, from Emarketer, goes on to predict that Google will continue to lead Facebook and...
Apr 4, 2013 | Online advertising, Online video, Social media, South Africa
South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study. The research, from the Digital Media and Marketing Association (DMMA), also indicates that three out of four South...
Apr 4, 2013 | Australia and New Zealand, Germany, Online advertising
Nielsen is to launch its online campaign ratings measurement system in Australia, Canada, Germany and Italy. Currently available in the US and UK, Nielsen Online Campaign Ratings is scheduled to officially launch in Australia at Consumer 360 Pacific in May while the...
