Aug 7, 2012 | Latin America
Cinema ad spend saw the biggest decrease for Latin America with -18%, while ad spend on the internet reported a 31.8% increase from 2011. View larger image
Aug 6, 2012 | South Africa
The Middle East and Africa showed the most significant growth for all regions. Outdoor ad spend saw the biggest gain in the region with a 45.3% increase, the biggest increase of any ad spend in all regions analysed. View larger image
Aug 3, 2012 | China, Facebook marketing
Google, Facebook and YouTube are the biggest sites in the world, followed by the likes of Baidu and qq in China, according to a new graphic looking at global web use. The map, depicting the size and relationships of the biggest 350,000 websites in the world, was...
Jul 25, 2012 | Chile, Latin America
A new study from comScore has found that Chile ranked as the most engaged online video market in Latin America with viewers watching an average of 176 videos per viewer during May 2012, an increase of 60% from the previous year. “Online video consumption in Chile has...
Jul 18, 2012 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Monthly email editions - Digital marketing research and news, Peru, Special editions - Digital marketing research and news
Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix. This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape,...
Jul 13, 2012 | Argentina, Latin America
Mobile use in Argentina is on the rise, with Android accounting for the largest share of mobile webpage views, while iPads lead the tablet market, according to new research. The study, from comScore, looked at connected device usage in Argentina from its Device...
Jul 11, 2012 | Latin America
Global internet ad spend growth has outpaced all other media by a large margin this year, while magazines have seen the only fall, according to new research. The findings, from Nielsen’s quarterly Global AdView Pulse report, indicate that TV continues to attract the...
Jul 11, 2012 | India, South Africa
Facebook has launched its App Center in 8 countries, as the social network looks to boost its much scrutinised mobile business. The social network has rolled out the service in United States, Australia, Canada, India, Ireland, New Zealand, South Africa and the United...
