Feb 21, 2012 | China, India
The vast majority of consumers in China and India trust brands that are responsible or sociable, according to new research. The study, from Havas Media, also indicates that only 20% of brands have a notable positive impact on consumer’s sense of wellbeing and quality...
Feb 20, 2012 | China, India
Low-cost Android handsets will reach a penetration rate of 80% of total smartphones in Africa, India, and China by 2015, accoriding to new research from In-Stat. The low-cost Android smartphone segment is comprised primarily of smartphones released with Android 2.2 or...
Feb 17, 2012 | China, India
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP. Madhouse offers brands mobile solutions across the spectrum of paid, owned and earned media on smart phones and tablets. Addressing a press conference,...
Jan 9, 2012 | China, Facebook marketing, India
India and China have the most active social media users, while web users in the US, Europe and Japan are less likely to post information on social networks, according to a new report. The global survey by Forrester Research, found that three out of four Chinese and...
Dec 20, 2011 | Brazil, China, Latin America, Mexico, South Africa
Over the next three years nearly half (48%) of all the world’s growth in ad expenditure will come from just ten developing markets, including China, Russia, and Indonesia, according to new research. The study, from ZenithOptimedia, predicts that the four BRIC markets...
Nov 22, 2011 | South Africa
The number of broadband connections over cellular networks in Africa will exceed 250 million by the end of 2015, according to a new report. The study, from Informa Telecoms & Media, found that the number of broadband connections over cellular networks in Africa...
Oct 27, 2011 | Brazil, Latin America
The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of...
Oct 27, 2011 | Brazil, Latin America
The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time online every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of...
