Data Protection Officer: Hiring rush as the GDPR deadline approaches
Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.
UK confirms exit from EU Digital Single Market
The UK has confirmed that the country will not be part of the European Union’s Digital Single Market after Brexit, seeing a potential return to mobile roaming charges and geo-blocking.
Fast broadband a priority for many UK home buyers
Access to fast broadband and a good mobile signal is now a major sticking point for most home buyers, according to new research.
Just half of UK retailers have a digital strategy in place
Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.
UK adspend: One in every four pounds spent now goes on mobile
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.
Unilever’s Dollar Shave Club launches in the UK
Dollar Shave Club, the Unilever-owned men’s grooming subscription service, has launched in the UK.
The year in review: 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Top 50 most valuable UK brands: Vodafone and HSBC lead way
Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.
Most Brits want stricter rules on online tracking and data sharing ahead of GDPR
Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).
Brits demand better mobile technology from travel industry
Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research.
Halloween search trends: Most popular costumes from Warner Bros films
SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween?
Unilever taps voice search for next-gen digital consumers
Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.
Online video spend overtakes banner ads for first time
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.
Britain lagging behind for European mobile site loading times
Britain severely languishes in 10th out of 17 major European countries when it comes to how quickly sites load on mobile, according to new research from Google.
Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda
IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.
Share of online UK retail orders going to EU at 4-year high
Online retail delivery order volumes were up +16.5% year-on-year in July, according to the latest data from the IMRG MetaPack UK Delivery Index.
Bank holiday to spark series of Christmas spending peaks
The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research.
UK shopper traffic falls: Can omni-channel save the high street?
UK shoppers shunned the high street and shopping centres during July sale season as they cut back on non-essentials due to higher inflation and stagnating wage growth, according to new data.
Google and Facebook account for over a quarter of UK internet time
Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.
