Fashion slump: UK online clothing sales see record low growth
Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data. UK online retail sales were up +10.2% year-on-year (YoY) in May, according to the...UK election analysis: Conservatives targeted social media ads “far too narrowly”
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...UK insurance digital customer service worsening: 68% of queries left unanswered
There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research. The study, from Eptica, indicates that 91% of consumers say good digital customer service from insurers makes them more loyal – yet the...Walkers pulls interactive selfie ad after Twitter sabotage
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. The faces of Rolf Harris, Fred West and Jimmy Savile and were inadvertently featured in an animation voiced by Gary...Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”
As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit. Other key stats found include: Over a third are...McDonald’s pulls controversial video ad about child bereavement
McDonald’s has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement. The advert went live on May 12 across social media and on UK TV, depicting a boy talking with his mother about his...Channel 4 scares web viewers with personalised Alien ad
Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo. Channel 4 gets this information from users’ All 4 account details. Viewers can opt out of seeing them if they feel...Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table
Dublin’s developers make up nearly 10% of the city’s working population, the highest proportion of all cities in the UK and Ireland, according to new data from Stack Overflow’s Q1 Developer Ecosystem Report. London still maintains the largest tech community –...Sky and Virgin Media set for targeted TV ad pact
Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook. The media rivals are currently in advanced discussions over a partnership could see Virgin Media join...UK marketing trends: Mobile drives digital ad spend past £10 billion threshold
Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital...UK retail customer experience failing to improve: 50% of queries left unanswered
Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research. The study, from Eptica indicates that consumers more likely to get an accurate response on email than Twitter, Facebook or the web. Key...Online retail sales up 15%, but growth through smartphones slowing
UK online retail sales were up +15% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index, building on solid growth in February 2016 (+16%). For the second month running, the average basket value was at a...Top 10 UK online retail searches in UK: “Washing machine” leads the way
Homeware items such as toasters, cookers account for a quarter of all online retail searches in 2017 in the UK, with one in five searches for furniture, according to new research. The study, from Criteo S.A. was revealed at Criteo’s Ecommerce Media Forum. The data...UK shoppers rate retail experiences “merely average”
Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research. The research, commissioned by data-driven marketing technology company Zeta Global, asked over 3,000...UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook)
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research. The data, from eMarketer’s latest UK ad spending forecast, indicate that...Snapchat demographics: US “less dominated by 18-24s compared to UK”
Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data. • 18-24s account for 57% of U.S. Snapchat usage, compared to 70% in the U.K. The same is also true for Instagram (34% in the U.S., 43% in...European app trends in 2017: Business apps on the rise
UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.
