Feb 12, 2016 | Content marketing, UK
The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry. In a statement, owners ESI Media said The Independent, launched in 1986, would become “the...
Jan 25, 2016 | E-commerce and E-retailing, Mobile, UK
The number of overseas shoppers using their smartphones to browse UK brands has soared over the last quarter. New data from the British Retail Consortium and Google has revealed that UK beauty and apparel companies enjoyed the biggest rise in search volumes on mobile...
Jan 20, 2016 | E-commerce and E-retailing, Mobile, UK
UK consumers are more likely to shop on a mobile device than those in the US and other nations around the world, according to a global survey. The research, from ecommerce platform provider Episerver, surveyed the mobile shopping habits of ten nations across the UK,...
Jan 18, 2016 | E-commerce and E-retailing, Germany, UK, USA
UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany. British shoppers spend the most – an average of £1,050 each year, followed closely by the US with £1,001. German consumers...
Dec 21, 2015 | Online video, UK, Viral and buyrals
What’s the most emotional TV ad this Christmas from Britain’s big high street brands? ICM Unlimited used webcams as part of a survey to capture emotions on faces during a screening of six festive ads. ICM Unlimited found that ‘The Art of Christmas’ from M&S came...
Nov 26, 2015 | Content marketing, UK
BBC Three will go online-only in February next year, with the broadcaster accepting that long-term future of broadcasting “seems likely to be online”. The move will see the youth-focused channel taken off air on terrestrial UK TV, a change that could lead to a...
Nov 19, 2015 | Regulation, UK
A Cyber Governance Health Check has been launched by Digital Economy Minister Ed Vaizey this week, aimed at helping the UK’s biggest companies defend themselves against cyber attacks. The UK’s 350 largest businesses – FTSE 350 firms – are being urged to...
Nov 19, 2015 | Online advertising, UK
Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than ‘underperformers’, according to new research. The Insights2020 study from study, from Millward Brown reveals the top drivers of...
Nov 16, 2015 | Online advertising, UK
Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report. Integral Ad Science, the leader in quantifying digital media quality, today releases its UK Media Quality Report for Q3 2015. The latest findings show...
Nov 10, 2015 | E-commerce and E-retailing, Mobile, UK
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold. The ‘UK Retail Insights Report’ from Bing Ads, looked at consumer trends ahead of one of...
Nov 4, 2015 | Online advertising, UK
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising. In a new test, Google’s advertising technology is currently powering outdoor billboards in some of London’s most high-traffic areas. The search...
Oct 30, 2015 | Social media, UK
Forget the famous ‘stiff upper lip’, British people enjoy being the centre of attention twice as much as Americans, which goes against a lot of existing cultural stereotypes, according to new research. Consumer insights and analytics company VisualDNA has scrutinised...
Oct 29, 2015 | China, Germany, Mobile, UK, USA
Despite the growth in smart home devices, the Uk is lagging behind key rival markets in adopting this new technology, according to new research. According to Statista’s Digital Market Outlook, the five largest markets for smart home technology are currently the United...
Oct 29, 2015 | Digital marketing skills, Regulation, UK
Over 230 founders and investors in the UK have written an open letter to Prime Minister, warning that cracking down on skilled immigration “could put Britain’s digital economy at risk”. Over 230 startup founders and investors, including Martha Lane Fox and the...
Oct 28, 2015 | E-commerce and E-retailing, Mobile, UK
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research. The research from programmatic marketing technology firm RadiumOne Britons are planning a £24.4 billion...
Oct 27, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, France, UK, Unilever - Research, tips and news for marketers
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France. The world’s second biggest ad spender behind P&G said its total ecommerce sales were growing at 40% compared to 20%...
Oct 27, 2015 | Digital marketing skills, UK
A new national strategic body, Edtech UK, is being launched to promote the UK’s education technology sector, worth £45bn in 2015 and poised to reach £129bn by 2020m globally, according to a new report from London & Partners and Edtech UK. Edtech is one of the...
Oct 15, 2015 | France, Germany, Online advertising, UK
UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany. In Q3 2015, 52% of online ads served in the UK met the IAB and Media Ratings Council’s...
Oct 14, 2015 | E-commerce and E-retailing, Mobile, Online advertising, UK
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting. The pizza delivery company is using location data to implement ‘hyperlocal’ targeting on...
Oct 13, 2015 | E-commerce and E-retailing, UK
Just 19% of total annual revenue comes from digital sales channels, but growth is expected as strategies mature and IoT and wearables rise up the agenda, according to a new report. The study from global ecommerce consultancy Salmon analysed how companies across a...
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