Oct 12, 2015 | Facebook marketing, Regulation, Social media, UK
Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law. The amount is less than the average UK worker, who with an annual salary of £26,500, would contribute a total of £5,393 through income tax and...
Oct 8, 2015 | Online advertising, UK
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by...
Oct 8, 2015 | Search engine marketing, UK
Bing Ads has launched a new syndication partnership with classified site Gumtree.com Under the new deal, visitors will now be served Bing Ads advertisements when searching on Gumtree across mobile and tablet. Ebay-owned Gumtree has an audience of over 14.9 million...
Sep 23, 2015 | Digital marketing skills, UK
More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey. The study – “Branding Measurement in Today’s Accountable World: A Tale...
Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 17, 2015 | France, Germany, Online advertising, UK
Total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014, according to new data. The results, announced by IAB Europe at this week’s dmexco 2015 event, indicate that automated ad buying is still dominated by desktop,...
Sep 9, 2015 | E-commerce and E-retailing, UK
The newly privatised Royal Mail in the UK has bought a stake in Market Engine, an start-up that powers companies’ online store fronts. Australia-based Market Engine lets firms build localised online shop front designs on websites such as Alibaba-owned Tmall and...
Sep 7, 2015 | Regulation, UK
Most Brits have opted-out of using their ISPs internet filter due to uncertainty around its effectiveness and concern about their internet access being restricted, while 49% have encountered a seemingly legitimate site being blocked, according to new research....
Sep 3, 2015 | France, Germany, Online video, UK, USA
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research. The study, from HIS, looked at TV viewing times across the US, UK, France, Germany, Italy and Spain. Key points: •...
Sep 2, 2015 | Mobile, Online advertising, UK
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research. The study, from the Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) aimed to...
Aug 19, 2015 | Social media, UK
Google and Facebook continue to be the most popular sites in the Uk according to new reseach from comScore. The online measurement firm found that more than 47.9 million UK unique visitors accessed the Internet in June 2015 across desktop and mobile (smartphone and...
Aug 7, 2015 | Mobile, UK
Smartphones have overtaken laptops as the most popular device for getting online, Ofcom research has revealed, with record ownership and use transforming the way we communicate. Some key findings from the report: • Smartphones are now the preferred way to browse the...
Jul 28, 2015 | Online advertising, UK
UK advertising spend hit a record £4.7bn in first quarter of 2015, but newspapers and publishers reported the slowest growth in digital ads on record and a decline in spending of 6.8% across industry, according to new research. However, internet advertising as a whole...
Jul 25, 2015 | Germany, Online advertising, UK
Two thirds of consumers across every age group in the UK and Germany now like to receive individualised communications and more than half now claim to be happy to share personal information with brands. These findings, taken from a recent joint study we carried out...
Jul 21, 2015 | Mobile, UK
Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet, according to new research. Mobile has also now become more engaging than desktop, accounting for 56% of all...
Jul 15, 2015 | Digital marketing skills, UK
More than half of employers fear they will not be able to recruit enough high-skilled workers, including the technology and digital sector, according to a new survey by the CBI. The survey shows demand for highly skilled workers is particularly strong in high-growth,...
Jul 15, 2015 | E-commerce and E-retailing, UK
Today Amazon celebrates its 20th birthday with a huge day of sales, and online shoppers in rural Britain will be better placed to bag the bargains than those in major cities due to ultrafast broadband speeds up to 40 times the UK average, according to new research....
Jul 9, 2015 | Australia and New Zealand, Mobile, UK
Cricket fans are looking forward to watching this summer’s Ashes series on their mobiles, with one in three online video starts for the Ashes expected to come from mobile, according to new research. New research from Adobe examined social media buzz building up to the...
Jul 3, 2015 | Content marketing, UK
The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound. AOP Awards 2015 from Black & Tone on...
Jul 1, 2015 | Content marketing, Online advertising, Regulation, UK
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research. The Internet Advertising Bureau UK Ad Blocking report, conducted by YouGov, indicates...
Page 21 of 34« First«...10...1920212223...30...»Last »
