Programmatic accounts for 45% of display ads in UK

Programmatic’s share has of the UK display ad sector risen from 28% to 45% in a year and is now worth almost £1bn, according to new research from the IAB. The Internet Advertising Bureau (IAB) UKs “Media Owner Sales Techniques” study, conducted by research and...

Top 20 UK sites: Google and Facebook lead

Google, Facebook and BBC sites where most popular in the UK during April 2015, according to new research from comScore. More than 47.5 million UK unique visitors accessed the Internet in April 2015 across desktop and mobile (smartphone and tablet) platforms. 45.1...

Youngsters ‘reject brands that don’t provide mobile apps’

The majority of 18-24 year olds are likely to switch providers if not provided with mobile apps or secure and transparent data handling, according to new research. The study, from EMC, quizzed youngsters on their standards over their suppliers in retail, financial...

Top UK sites in March 2015: Google, BBC and Facebook lead

More than 47.5 million UK unique visitors accessed the Internet in March 2015 across desktop and mobile (smartphone and tablet) platforms, with Google sites such as YouTube and Gmail leading the way The data, from comScore. Indicates that 45.1 million visitors...

UK election: Which party website has the best performance?

As the UK general election looms, the SNP has the best performing website while UKIP and Labour are lagging behind, according to new research. The study, from Dynatrace (formerly Compuware APM) looked into how each of the main UK political parties are faring in the...

UK ad spend hits four year high as digital dominates

Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research. The data, from the Advertising Association and Warc, indicates that UK advertising grew at its highest rate since 2010 last year, increasing 5.8%...

Just 1 in 10 Brits could ‘live without broadband’

Only one in ten UK broadband users say they could live without access to the internet, according to 2,000 respondents surveyed by broadband, TV and mobile comparison site Cable.co.uk. Key findings: • Just 10% of UK broadband users say they could live without broadband...

Only 18% of Brits have ever read a party manifesto

Despite last week’s UK media frenzy around manifesto launches, only 18% of Brits have ever read through any party’s manifesto, according to new research. The study, from digital product and service studio 383, found that fewer than 1 in 5 British adults (18%) have...

Top smartphone and tablet destinations in the UK

Google Sites ranked as the top smartphone property reaching 28.3 million users across browser and apps, equivalent to 98.4 percent of the total smartphone population in January 2015, according to new research looking into the Top smartphone and tablet destinations in...

Top 20 UK sites: News outlets get mobile boost

News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online. The study, from comScore, indicates that 44.7 million visitors the Internet via...