Poor internet connections ‘cost UK economy £11bn a year’
Despite a growing reliance amongst businesses on the internet, recent research has discovered that slow internet connections are costing the UK economy £11bn a year in lost productivity, as millions are left unable to work during periods of IT downtime. The research...UK budget: Internet of Things, 100MB broadband, banking API
UK Chancellor George Osborne has used his final Budget before the general election to announce more investment in the country’s technology industry, including in the Internet of Things and bringing ultra-fast broadband to the whole country. Osborne pledged an...Most UK millennials engage with native ads (infographic)
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research. The study, from Adyoulike, indicates that feature articles were found to be the type of paid-for online content more...Top 100 YouTube channels double audience in a year
The biggest channels on YouTube have more than doubled in audience size, with a toy unboxing show proving to be the most popular, according to new research. View a sample video from Funtoys Collector, which has over half a million views alone, here: In January,...Digital to account for 50% of UK ad spend this year- report
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research. The study, from Strategy Analytics, indicates that digital adspend in the UK is set to grow fastest (9.5%)...Most Brits change shopping habits due to promotions
Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research. The study, from RapidCampaign, reveals that promotions influence 28% of consumers to spend more, 27% to buy from retailers they would not normally choose...UK emails trends: Consumers ‘more receptive to email marketing’ over Christmas
Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data. Email intelligence companyReturn Path’s...UK’s tech businesses set to grow four times faster than GDP in 2015
Marketing and advertising was not only fundamental to the growth of the vast majority of UK tech firms last year, but also seen as the most important factor in sustaining or accelerating growth in 2015, by the largest percentage of respondents, according to new...Apple overtakes Android sales in US
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years. Apple’s market share lead was just 0.1%, according to data from research firm Kantar Worldpanel. Apple’s...BT buys EE for £12.5bn to create communications giant
BT has bought the UKs largest mobile operator EE for £12.5bn as the telecoms firm expands into the lucrative ‘quad play’ sector to take on Sky. The deal brings together BT’s more than 10 million retail customers and EE’s 24.5 million direct mobile...Five ways Sky’s O2 merger could change the UK market
The UK satellite and triple-play provider Sky ntends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement. • This move will...Guardian launches new website to complete multi-platform redesign
The Guardian has revamped its website, as the newspaper looks to reflect how readers consume news rather than how journalists categorise it. The relaunch is part of a broader digital-first strategy, which has already seen the introduction of a redesigned app and...Global ecommerce trends 2015: UK leads the way in Europe and North America
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.
