Dec 22, 2014 | France, Germany, Mobile, UK
Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research. Content providers need to consider apps as a key vehicle for delivery, rather than a ‘nice-to-have’ to...
Dec 22, 2014 | Facebook marketing, Social media, Twitter marketing, UK, WhatsApp
Britons are ditching ‘traditional’ social networks such as Facebook and Twitter in their millions, whilst Whatsapp and Snapchat rise according to Ofcom data, The regulator’s annual survey of the international communications market found that while social...
Dec 18, 2014 | E-commerce and E-retailing, UK
Dotcom icon Lastminute.com has been sold to Swiss Travel firm Bravofly Rumbo Group for $120m (£76m), a small fraction of the £600m price it was valued at back in 2005. The UK travel website was sold by its owners for Sabre Holdings, a Texas-based travel technology...
Dec 15, 2014 | Search engine marketing, UK
There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report. A new UK study from Searchmetrics emphasise the need for relevant content that...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Dec 5, 2014 | Mobile, UK
As driverless cars edge closer to consumer launch, three tests will be carried out across the UK starting in 2015. In Bristol, the Venturer project will test autonomous vehicles with funding from Innovate UK, a UK innovation agency. Part of the study will research how...
Dec 3, 2014 | Online advertising, Online video, Social media, UK
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads. While John Lewis is an obvious surprise winner with over 18 million views (5 mil ahead of Sainsbury’s), we...
Dec 3, 2014 | E-commerce and E-retailing, Search engine marketing, UK
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research. The latest data from Kenshoo found that in 2013, overall U.K. retail...
Dec 2, 2014 | Online advertising, UK
The UK set to be first country spending over half of ad budget on digital as Brits ditch traditional media for gadgets, social networks and online shopping, according to new research. The study, from Group M forecasted digital ad spend in 2015, finding that...
Dec 1, 2014 | E-commerce and E-retailing, Social media, UK
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas. In a study of ten top UK retail sites,...
Nov 28, 2014 | Regulation, UK
If you’re creating digital content or services that are sold to consumers, Europe’s 2015 tax laws will be a crushing blow for small businesses as they become forced to adopt the tax position of the countries where their target consumers are buying from. Here’s why…...
Nov 25, 2014 | Mobile, UK
BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider. Analysts said BT was “in the driver’s seat” as O2 and EE, which are...
Nov 25, 2014 | E-commerce and E-retailing, UK
Amazon customers can now collect their parcels from Post Office branches after the online retail giant signed up to Royal Mail’s Local Collect service. The deal gives Amazon access to 10,500 local Post Office branches, meaning shoppers can now pick up their...
Nov 24, 2014 | Mobile, UK
Four in five women in the UK (83%) will embrace connected technology to save time and provide a smarter way of living, according to new research. A survey by online research and survey technology provider, Toluna, today revealed that UK women are not only excited...
Nov 20, 2014 | Digital marketing skills, UK
As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals 150% increase in businesses employing freelance support. There are now in excess of 4 million self-employed and independent professionals working in the UK, which is the highest...
Nov 20, 2014 | E-commerce and E-retailing, Online advertising, Online video, UK, Viral and buyrals
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below… An interactive video on YouTube that lets users choose to view scenes in red, yellow green, blue or...
Nov 13, 2014 | Online advertising, Online video, UK
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’. The service lets brands target specific Channel 4 audiences based on interests such as gadgets or food. The first brands to...
Nov 12, 2014 | FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, UK
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research. The study, from Kantar, found that increasingly, no longer are the youngest adults the most likely to search online for products...
Nov 11, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, UK
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called ‘Donate Your Voice’, which launches this week. In October, the supermarket ran an online campaign, created by BBH...
Nov 11, 2014 | E-commerce and E-retailing, UK
UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to boost product exposure for it brand. The move will see the Walmart-owned firm use HookLogic’s...
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