Nov 10, 2014 | E-commerce and E-retailing, UK
The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay. As a result, smaller...
Nov 6, 2014 | Online video, Twitter marketing, UK, Viral and buyrals
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend. The...
Nov 6, 2014 | CPG, Mobile, UK
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research. The study, from the Internet Advertising Bureau UK (IAB) shows...
Nov 5, 2014 | Email marketing, Online advertising, UK
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals. According to the findings of the DMA’s...
Nov 4, 2014 | Mobile, Online advertising, Online video, UK
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience. The move makes it the first UK broadcaster to offer mobile-supported...
Nov 4, 2014 | E-commerce and E-retailing, Mobile, UK
Just how are millennials’ shopping habits different from silver surfers? This guide from Google’s consumer barometer breaks down the UK shoping habits by age, and uncovers some surprising results… 16 – 24 year olds: Social & Mobile Shoppers 16-24 year old...
Nov 3, 2014 | E-commerce and E-retailing, Search engine marketing, UK
Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research. Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend,...
Oct 31, 2014 | E-commerce and E-retailing, Mobile, UK
Retail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to take advantage of digital technology. Last year saw mobile make up nearly 50% of all traffic to the John Lewis website on...
Oct 29, 2014 | China, France, Germany, India, Mobile, UK, USA
Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research. The study, from Netbiscuits and Hightail Young, also found that people...
Oct 28, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Search engine marketing, UK
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research. The study, the Advertising Association and Warc, indicates that overall UK ad spend grew 8.5% year-on-year...
Oct 28, 2014 | E-commerce and E-retailing, UK
Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself, according to new research. The latest eCustomerServiceIndex results from eDigitalResearch and IMRG mark the need for retailers and couriers to ensure...
Oct 27, 2014 | Social media, Twitter marketing, UK
Forget a telegram from the Queen- how about a tweet instead? Last Week the monarch sent a tweet through the @BritishMonarchy account to launch a major new exhibition at London’s Science Museum. Watch the moment captured on video via The Telegraph below:...
Oct 24, 2014 | Online advertising, UK
Mobile devices are shifting from an influencing medium to a conversion medium, accounting for 38.6% of UK display ad conversions during Q3 2014, according to new research. The Marin Software report indicates that mobile ad conversions for display increased 4.4%...
Oct 21, 2014 | E-commerce and E-retailing, UK
The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010. Key findings: • 7% year-on-year growth in...
Oct 16, 2014 | Online advertising, Online video, UK
Google has launched its ‘Preferred’ platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers. Watch this video from Bloomberg analysing the new platform here: The platform, which breaks down the most popular channels into...
Oct 16, 2014 | Social media, UK
More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program. View this video showing the poll findings here: The survey of more than 1,000 British teenagers aged between 15 and...
Oct 13, 2014 | Mobile, UK
Brits carry out a staggering 221 tasks every day using their mobile phone, according to new research. A study of 2,000 smartphone owners, by Tecmark, revealed the incredible extend to which we now rely on our handheld devices in our everyday lives. It showed we first...
Oct 10, 2014 | Email marketing, Regulation, UK
In another example of how quicky digtal can spin out of control, a mysterious email reading “bello” was sent to all UCL students in the UK yesterday, causing thousands of spam messages to clog up inboxes The email, which was sent out to all 26,000 students...
Oct 9, 2014 | UK
The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research. Shopping in the U.K. isn’t what it used to be. In fact, it’s not even what it was...
Oct 8, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research. The latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. found...
