Oct 7, 2014 | E-commerce and E-retailing, UK
The average UK shopper now uses four different grocery shops on average each month and more of them are visiting two or more stores on the same trip, as savvy shopping tactics such as online shopping and coupon saving have become the norm, according to new research....
Oct 7, 2014 | E-commerce and E-retailing, UK
The latest August IMRG MetaPack Delivery Index confirms that UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014 with 120 million orders in December alone. Key highlights: • Online retail continues bounce back with order...
Oct 6, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Social media, UK
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Watch the promo video here: As part of the wider ‘Season of Mischief’ campaign, Wheel of Misfortune...
Oct 6, 2014 | Search engine marketing, UK
Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to 8.7%...
Oct 2, 2014 | UK
Brits have an emotional connection to the Internet, with 62% suffering from anxiety when unable to connect, but most can’t tell the difference between the World Wide Web and the Internet, according to new research. The study, from Tata Communications, whose network is...
Oct 1, 2014 | FMCG digital marketing food and beverages, Mobile, UK, Unilever - Research, tips and news for marketers
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign. As part of a £10 million marketing investment in 2014, the campaign will feature PlayCaptcha...
Sep 30, 2014 | Content marketing, E-commerce and E-retailing, Online video, UK
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels. Watch a sample of the show below: The Walmart-owned retailer debuted Mum’s Eye View...
Sep 23, 2014 | E-commerce and E-retailing, UK
Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research. The findings, from IMRG and comScore, measures visitors based on comScore’s MMX online...
Sep 22, 2014 | E-commerce and E-retailing, UK
The UK online retail sector has experienced its strongest level of annual growth since November 2013, with last-minute holiday essentials helping record a year-on-year increase of 18% in August, according to new research. The study, from IRMG, found an estimated £8.1...
Sep 18, 2014 | Marketing through gaming, Mobile, UK
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report. The research, from Internet Advertising Bureau UK (IAB) looked into the habits of the British game-playing...
Sep 15, 2014 | France, Germany, Mobile, Online advertising, Online video, UK
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013. View key findings below: IAB Europe Programmatic Market Sizing Study Sept 2014 from...
Sep 12, 2014 | Mobile, Social media, UK, USA
Nearly half of all teens aged 16-19 are using Snapchat across a number of major western markets, according to new research. The data, from GlobalWebIndex analysed teen usage of Snapchat across the platform’s top five markets. The teen demographic – 16-19 year olds –...
Sep 9, 2014 | Regulation, UK
From 9th September 2014, Dot London domain names will again be available for registration, available on a first come, first served basis. Watch the promo video for .London here: The move forms part of a wider initiative from ICANN (The Internet Corporation for...
Sep 4, 2014 | Mobile, UK
Just 53% of car insurance websites in the UK are providing a ‘positive experience’ for mobile consumers, despite more than half of its prospective customers using mobile at some point during their purchase journey, according to new research. Conducted by Google,...
Sep 4, 2014 | Social media, UK
The average UK blogger can make £906 a year from affiliate marketing commissions, have full time jobs elsewhere and gets 18 interactions on their blog each day, according to new research. The study, commissioned by Optimus Performance Marketing [uk.optimus-pm.com]...
Sep 3, 2014 | E-commerce and E-retailing, Mobile, UK
More than half (52%) of visits to UK retail sites are now coming from mobile, with over a third (36%) of UK online sales are now completed on a smartphone or tablet device, according to new research. The data, from the IMRG, found that mobile sales rise to 40% for...
Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
Aug 21, 2014 | Mobile, UK
Are smartphones reaching a saturation point? New research indicates that the number of downloaded apps is dropping- because they are getting too good. The study, from Deliotte, found that nearly a third of UK smartphone owners are not bothering to try a single piece...
Aug 20, 2014 | CPG, FMCG digital marketing food and beverages, Search engine marketing, Social media, UK
Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management. The company’s logo,...
Aug 19, 2014 | Digital marketing skills, UK
A quarter of UK based businesses believe that their marketing isn’t performing as it should be, with a third of these complaining that the difficulty of making an impact with advertising is the biggest barrier to success. According to a new report recently released by...
