Third of Brits say no to push notifications (infographic)
One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research. The study, from the Direct Marketing Association (DMA), indicates that 31% of UK mobile users have never enabled push...Google Glass banned in UK cinemas
Google Glass is facing further bans in the UK ahead of the upcoming commercial launch of its augmented reality eyewear. Although the technology has been available in the US as a prototype for a couple of years, the test version of the device was only brought out in...Top food and drink chains on social media: Nando’s leads on Twitter and Facebook
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study. The study, from eDigitalResearch, indicates that Nando’s have nearly 3million followers on Facebook...Programmatic now accounts for 28% of UK display ads- IAB
Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research. Conducted by research and strategy...Digital news overtakes papers in UK (but TV still leads)
Brits using news websites and apps now outnumber those reading printed newspapers, but TV news remains the most popular news source, according to communications watchdog Ofcom. Ofcom’s annual News Consumption study indicates 41% of the population use the net to...Digital marketing fails: BBC news lets developers work on the live app
It can happen to the best of us, and this week it happened to the BBC – with test messages on the app’s alert services pushed to millions of app users. The BBC apologised after making the error, which saw the broadcaster sending two test breaking news alerts in error...Google Glass prototype goes on sale in UK- yours for £1,000
Google Glass has gone on sale in the UK as a prototype for £1,000, as the internet giant prepares the augmented reality eyewear for general release in the next year. Watch this video showing Glass being used in London here: The company’s Explorer Programme is...UK Govt claims social media and search spying is legal
The UK Government can legally spy on UK citizens’ YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement. Writing in response to criticism from pressure groups, Charles Farr, director general of the Office for Security and...Video ad buying trends: Fixed CPMs lead the way despite growth in real-time bidding
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research. The findings,...World Cup marketing trends: Which regions generate most social buzz?
The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe, Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research. Adobe has released some new data in its latest Digital Index Report...Uber protest hits London as cab drivers strike over Google–backed app
Thousands of black cab drivers brought disruption to central London in protest at the regulation of rival cab services such as Uber. Uber has been the focus of anger from taxi drivers across European countries, including Spain and France. On Wednesday Uber announced...UK travel consumers go mobile
Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore. A recent study commissioned by Expedia Media Solutions and conducted by comScore, shows that travellers are an active, mobile-savvy...Global ad trends: Digital ‘to account for third of all revenue by 2018’
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
Email marketing trends: Forget acquisition, is email now purely a relationship tool?
Managing email relationships with potential and existing customers is a tricky balancing act. Steve Abbott, Director at The British Consumer Index, used data to show why brands that continue to use ‘cold’ email could not only waste their marketing effort and money but...Over a third of online retail now via smartphones and tablets
More than a third of all online sales are now made on a mobile device (smartphones and tablets) as m-commerce continues to increase its share of the UK e-retail market, according to the latest results from the IMRG Capgemini Quarterly Benchmarking. Key findings...FT.com to sell ‘time blocks’ to advertisers online
The Financial Times is testing a new time-based system on online ad sales, as the news site looks to boost its appeal to advertisers. Under the new scheme, the publisher will measure inventory cost using a currency of ad time rather than ad space. The FT has been...Apps ‘boost worker productivity 34%’
Mobile apps can boost UK worker productivity by more than 34%, while 9 in 10 users say work apps changed their behaviour as a business professional, according to research from salesforce.com.
