May 22, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, UK
To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll. The campaign, Wych Brew Are You? encourages fans...
May 21, 2014 | Online video, UK
Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous. The emotive campaign encourages Britons to thank people who have made a difference to...
May 20, 2014 | Online advertising, UK
This chart shows the percent change in advertising expenditure in the UK between 2012 and 2013. Not surprisingly internet ad spend grew the most over the period with a 15.6% Increase. Print titles all saw a decrease In their ability to attract advertisers money....
May 20, 2014 | Online advertising, UK
This chart shows the ad expenditure per sector In the UK for 2013 In millions of pounds. Internet adspend Is the highest by far out of all sectors with £6,300m spent in 2013, of this about a sixth (£1,032m) was taken up by mobile advertising. Internet advertising far...
May 20, 2014 | Search engine marketing, UK
More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, according to new research. The eighth annual UK Search Engine Marketing Benchmark Report 2014,...
May 19, 2014 | Mobile, UK
UK diners are creating a ‘fast dining’ culture with two in five (41%) diners now booking restaurants through tablets or mobiles, compared to 7% in 2011, according to new research. The study, from Booktable, indicates that women are leading the rise of this trend,...
May 19, 2014 | UK, USA
A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel. Buyapowa’s Social Maturity Index finds that 99% of retailers stuck in...
May 16, 2014 | E-commerce and E-retailing, Mobile, UK
Dixons has struck a deal to make Carphone Warehouse part of its group joining the UK electrical retailers high street roster that includes PC World and Currys. The retail group has agreed a merger worth £3.8bn to bring the phone retailer into its fold, creating a new...
May 16, 2014 | Marketing through gaming, Online video, UK
Aardman Animations, the creator of Shaun the Sheep, has teamed up with Nominet Trust to launch Shaun’s Game Academy, a national competition for young people to build online games based on the adventures of the popular TV character. Aardman is looking to inspire...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 15, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, UK
Cafédirect, one of the UK’s biggest coffee brands, has acquired online coffee club Kopi.co.uk. Founded in 2011 by Philip Wilkinson and Simon I’anson, Kopi delivers premium coffee to people through their letterbox each month. Formulated as a discovery experience,...
May 14, 2014 | Online advertising, UK
With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd. Marketing...
May 13, 2014 | Social media, Twitter marketing, UK
The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network. The traffic peaked at the victory of the crowned winner – Austrian, bearded drag queen Conchita Wurst. Wurst’s...
May 12, 2014 | Content marketing, Regulation, UK
In a blow to the film and music industry, a new deal between UK ISPs will see frequent illegal downloaders sent strongly worded letters with no chance of fines or further legal action. BT, Sky, TalkTalk and Virgin Media will send “educational” letters to...
May 8, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, UK
milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site for the first time. The site was developed in partnership with leader in mobile and...
May 2, 2014 | Online advertising, UK
The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online. The kitemarks have been awarded by the UK’s Joint Industry...
May 1, 2014 | Mobile, UK
Ad funded mobile network Samba has closed down after first launching two years ago, blaming “unsustainable data costs”. Samba functioned as a virtual mobile network operator that used the Three UK platform and claimed to offer the country’s first free Mobile Broadband...
May 1, 2014 | E-commerce and E-retailing, Mobile, UK
Over two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to the latest consumer research from Voice of the Customer specialist eDigitalResearch and online retail body IMRG. IMRG...
Apr 30, 2014 | E-commerce and E-retailing, UK
A number of major UK banks have united for a new payment system that lets users transfer cash via their mobiles using just their mobile number and a password. Watch this video explaining how Paym works below (source: Daily Telegraph): The Paym service is initially...
Apr 30, 2014 | Australia and New Zealand, France, Germany, Mobile, UK, USA
Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data. The study, from Kantar Worldpanel ComTech, found that across Europe, Android remains...
