Dec 5, 2013 | E-commerce and E-retailing, Mobile, UK
iPhone and iPad users lead the mobile shopping boom this Cyber Monday, but Samsung mobile users spent most per person when shopping online in the UK, according to new research. The IBM Digital Analytics Benchmark report reveals that on Monday 2 December, dubbed Cyber...
Dec 2, 2013 | E-commerce and E-retailing, UK
Despite the hype surrounding Cyber Monday today, when online Christmas shopping is widely predicted to peak, just 5% of Brits asked in an independent poll commissioned by Virgin Media say they will purchase the majority of their festive gifts on this day. Key findings...
Nov 22, 2013 | Online advertising, UK
Over a third (38%) of UK advertisers have no idea where their display ads are appearing online, meaning they could appear on inappropriate sites, according to new research. The research, from content verification technology provider Project Sunblock, found that nearly...
Nov 22, 2013 | Online advertising, Online video, UK
British Airways has unveiled new interactive digital billboards that can identify real planes as they fly overhead, courtesy of some technical wizardry. View a video showing the poster in action below: The campaign, developed in partnership with Ogilvy 12th Floor and...
Nov 21, 2013 | Regulation, UK
Domain name registry Nominet has announced plans to introduce ‘.uk’ address as a shorter alternative to ‘.co.uk’, despite previous claims that the move would cause confusion. Nominet had previously postponed the idea after accepting it would confuse people, but after...
Nov 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, UK
How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers. Standing out in a world of choice isn’t easy. Earning consumer...
Nov 19, 2013 | Online video, UK
While most people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change, according to new research. According to the futurePROOF study from Kantar Media, half of the British adult population (53%) claim ownership of...
Nov 15, 2013 | E-commerce and E-retailing, UK
The online retail market continued to see steady growth in October, recording a solid 15% year-on-year increase, according to the IMRG Capgemini e-Retail Sales Index. The key findings of the report are: • Online retail sales up 15% year-on-year in October • Total...
Nov 11, 2013 | Online advertising, Online video, UK
With the latest John Lewis’ Christmas ad hitting both TV and YouTube over the weekend, just how did the retailer manage to achieve such high-profile anticipation and social media comment for a seasonal campaign? This case study from the Institute of...
Nov 11, 2013 | Facebook marketing, Social media, UK
Facebook has hired former MEC boss Steve Hatch as its first regional director for the social network in the UK and Ireland. The UK represents Facebook’s largest commercial operation in Europe and the new appionment signals the social network’s increased investment in...
Nov 1, 2013 | UK
Boy band One Direction hold the biggest influence on Twitter in the UK, beating prime minister David Cameron and comedian Stephen Fry, according to new research. View larger image One Direction member Liam Payne claimed the top spot on PeerIndex’s lists, followed by...
Nov 1, 2013 | E-commerce and E-retailing, Russia, Search engine marketing, UK
Shoppers are now ‘citizens of the world’, according to the latest stats from BRC which were released last week and show an increase of 23% in the online search for British retailers from overseas. Retail search volumes grew 12% in the third quarter of 2013 compared...
Oct 29, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, UK, Viral and buyrals
Yorkshire Tea has taken to YouTube, with an epic song celebrating the virtues of the old fashioned cuppa, incorporating zombies, brass bands and even the odd Skyrim reference. See why it’s our video viral of the week below… The advert imitates Old Spice’s...
Oct 28, 2013 | Australia and New Zealand, France, Online advertising, UK, USA
This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list....
Oct 28, 2013 | Australia and New Zealand, Online advertising, UK, USA
This chart show the top 10 ad markets in 2012. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that...
Oct 28, 2013 | France, Germany, Online advertising, Social media, UK
As the online privacy debates rages, people all over the world are becoming more aware of how they are accessing the Internet, especially social networks. The latest insights from Kantar Media’s TGI Net Europa study reveal the habits, behaviours and motivations of...
Oct 25, 2013 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report. Total adspend was £8.54bn in H1 following growth of 2.3% in 2012 when...
Sep 23, 2013 | France, Mobile, Social media, UK
The UK was the first country to share more on mobile platforms than on desktops, according to new research. Peak sharing on mobile devices in the UK rose above 50 per cent for the first time in May 2013, according to analysis of RadiumOne’s first-party data. By...
Sep 6, 2013 | France, Germany, Online advertising, Online video, UK
UK’s video programmatic market is valued at €20.5m for 2012 and predicted to rise to €224.5m by 2017, according to new research. The study, from video ad marketplace SpotXchange, looks into the adoption of programmatic video advertising across the five biggest...
Aug 6, 2013 | Argentina, Australia and New Zealand, Brazil, China, E-commerce and E-retailing, France, Germany, India, Latin America, Russia, UK, USA
This chart shows the percentage of each country’s internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe’s online population is very engaged...
Page 33 of 34« First«...1020...3031323334»
