Dec 3, 2013 | E-commerce and E-retailing, Mobile, USA
Online shopping in the US through mobile devices was up 9% this year, and iOS led Android throughout the Thanksgiving and Black Friday shopping period, according to new research. The data comes from the Digital Analytics Benchmark Group at IBM, which is a platform...
Nov 27, 2013 | CPG, FMCG digital marketing food and beverages, USA
This shows the consumers who are least loyal to snack brands. Over the period, Europe came out on top as the least loyal to snack brands , with 46% switching brands regularly.The Middle East and Africa stay the most loyal to their snack brands with only 32% of the...
Nov 18, 2013 | Online advertising, Regulation, USA
Internet advertising costs could leap if the US Congress discussions about taxing advertising proceed, affecting web advertising. The US lobbying industry is tooling up in response as internet advertising regulation and taxes inevitably will impact revenues to media...
Nov 14, 2013 | Content marketing, Mobile, Online video, USA
Watching video is number one activity on all platforms in the US, with mobile become a key consumption platform, according to new research. GlobalWebIndex, the world’s most detailed, on-going survey of digital behaviors and attitudes, has launched its...
Nov 13, 2013 | Facebook marketing, Social media, USA, WhatsApp
Facebook is reportedly seeing a decrease in its daily users, especially teens, who have started to prefer mobile messaging apps like WhatsApp, SnapChat and WeChat, over the social networking giant. According to the Guardian, the mass exodus from the social networking...
Nov 13, 2013 | E-commerce and E-retailing, France, USA
Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to...
Nov 7, 2013 | CPG, FMCG digital marketing food and beverages, Search engine marketing, USA, Viral and buyrals
To keep up with the US tradition of toilet papering your house on Halloween, snack brand Cheetos teamed with Google maps and Street View to recreate the experience online (without risking vandalism charges). See why its out viral of the week below… The brand, owned by...
Nov 6, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, USA
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video...
Oct 31, 2013 | E-commerce and E-retailing, Online advertising, USA
Nearly half of all Americans will celebrate Halloween this year, but they will spend slightly less than last year as the economy bites back, according to this new infographic from Statista. The research shows 158 million people in the US will spend a total of $6.9...
Oct 28, 2013 | Australia and New Zealand, France, Online advertising, UK, USA
This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list....
Oct 28, 2013 | Australia and New Zealand, Online advertising, UK, USA
This chart show the top 10 ad markets in 2012. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that...
Oct 28, 2013 | Content marketing, Facebook marketing, Social media, USA
Nearly a third (30%) of all Americans get regular dose of news from Facebook, with the ypounger generation more likely to turn to the social network to learn about current events, according to a new study. The survey, conducted by Pew Research Centre, found that...
Oct 23, 2013 | Online advertising, Search engine marketing, USA
Proving it was no fluke, Yahoo has remained top of the US traffic charts for the third month in a row, ahead of Google, Microsoft and Facebook, as the internet giant continues to turn around its fortunes. The research firm said Yahoo’s websites had 197.8 million...
Oct 22, 2013 | E-commerce and E-retailing, USA
The use of digital coupons in the US is growing faster than expected, with smartphone users proving to be a key driver, according to new research. The report, from eMarketer, found that while print coupons still dominate, digital coupons are quickly gaining mainstream...
Oct 2, 2013 | Email marketing, Social media, Twitter marketing, USA
This week, American politics exploded onto the web, as the digital marketers got tough and took the fight to unlock the shutdown to Twitter, email and beyond. And they made it personal with a massive campaign to hold Speaker John Boehner “responsible” for the...
Sep 24, 2013 | Online video, Twitter marketing, USA, Viral and buyrals
Social accommodation app Airbnb launched its first video ad this month- compiled only using 6-second Vine videos from Twitter fans. See why it’s our video viral of the week below… The 4-minutes long commercial was composed after the firm asked its Twitter followers to...
Sep 11, 2013 | E-commerce and E-retailing, Mobile, USA
This chart shows the spend per user for tablet and smartphone owners. Given that there are substantially more smartphone owners in the US (142m Vs. 69m) it is surprising to see that tablet owners spend around 20% more per user than smartphone users. View high quality...
Sep 11, 2013 | E-commerce and E-retailing, Mobile, USA
Smartphone spending accounts for $6.7bn, or 63% of the total spent in m-commerce. This goes against the common notion that tablets are strong drivers for mobile spending. However, factoring in the total number of smartphone owners in the US is 142m compared to the 69m...
Sep 3, 2013 | Mobile, USA
Vodafone has sold its 45% stake in Verizon Wireless to US telecoms group Verizon Communications, as the mobile network operator refocuses on faster mobile broadband services in a new ‘Project Spring’ initiative. The deal ends a long-running saga, with both Vodafone...
Aug 7, 2013 | Mobile, Regulation, USA
A ban on sales of older models of Apple’s iPad and iPhone in the US has been overturned by the Obama administration. President Barack Obama’s trade representative then vetoed the decision because of its “effect on competitive conditions in the US...
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