Aug 6, 2013 | Argentina, Australia and New Zealand, Brazil, China, E-commerce and E-retailing, France, Germany, India, Latin America, Russia, UK, USA
This chart shows the percentage of each country’s internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe’s online population is very engaged...
Aug 6, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, USA
Procter & Gamble’s digital spend makes up 35% of its ad budget in the US, as the FMCG giant looks to maximise the return on its marking investment. The move comes as new research indicates that Americans will spend more time online this year than watching...
Jul 30, 2013 | France, Online advertising, USA
France’s Publicis and America’s Omnicom have merged to create a marketing company bigger than WPP, vowing to take on Google in the battle for online ad revenues. The deal between the French and US multinational will be worth nearly $23bn in revenues,...
Jul 17, 2013 | Regulation, USA
Yahoo has been allowed to prove it fought against the National Security Agency’s internet spying program, PRISM, as details of the surveillance programme look set to be revealed. Since the Prism web spying scandal emerged last month, Yahoo, Google and others have been...
Jul 16, 2013 | E-commerce and E-retailing, Mobile, USA
Women are now catching men in terms of mobile shopping in the US, while people with lower disposable incomes have shown the highest increase in the past year, according to new research. Technology is catching up with our on-the-go lifestyles, empowering millions of...
Jul 5, 2013 | Social media, USA
More than 1 in 20 (6%) American adults online use the online community Reddit, with the self-proclaimed ‘front page of the internet’ now on par with Tumblr in terms of user numbers, according to new data. The study from the Pew Center’s Internet and American...
Jul 2, 2013 | Australia and New Zealand, China, France, Germany, Mobile, UK, USA
Android continues to dominate the global smartphone market, with Windows Phone slowly catching Apple’s iOS in second place, according to new data. The study, carried out in May 2013 by market research analyst Kantar found that Android has the strongest presence in...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average US smartphone user spends 58 minutes a day using their device. Communication such as texting / talking are the most popular functions. People use their smartphone more for social networking (16%) than they do for visiting websites (14%). Email accounts for...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
iPhone users spend an average of one hour and 15 minutes a day on their mobile, exceeding the time spent on Android devices by 26 minutes. iPhone users are also more likely to use their device for emailing (10%) than Android users (8%). View high quality image...
Jun 18, 2013 | Marketing through gaming, Mobile, Social media, USA
The average Android user spends 49 minutes per day using their mobile. 28% of time spent on an Android is spent talking. Conversely iPhone users spend 22% of the time talking. Android users are also more likely to use their mobile for visiting websites (16%) than...
Jun 13, 2013 | Regulation, USA
Internet giants including Google, Facebook, Microsoft and Twitter all calling for more flexibility in disclosing more about that national security requests they receive from the US government. Major technology firms in the US are now seeking to win back public...
Jun 10, 2013 | Online advertising, USA
Females are now the primary owners of connected TVs (55% of UK connected TV market), with more households switched to TVs with web access and brands reporting higher success figures, according to a new report. The study, from Rovi Corporation, was conducted in the...
May 26, 2013 | CPG, E-commerce and E-retailing, Online video, USA, Viral and buyrals
Sometimes juvenile humour is the key to consumer’s hearts- as shown by this ad for US retailer Kmart, getting tens of millions of viewers within weeks with an ad that repeats the phrase “Ship My Pants”… to promote its delivery service obviously. Featuring a series of...
Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, USA
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits. The Nielsen report indicates that in addition to handling the bulk of the purchasing decisions for consumer...
Apr 8, 2013 | Mobile, USA
The official app for Major League Baseball got an update on the first day of the new US season- getting 6 million players accessing the tool within 24 hours. The US baseball leagues official mobile app, At Bat, can sign up for the $19.99 annual fee to get access to...
Apr 5, 2013 | Mobile, Online advertising, USA
After coming second to Facebook in 2011, Google outsold the social network in terms of US digital display ad revenue last year, earning $2.26 billion, according to new data. The study, from Emarketer, goes on to predict that Google will continue to lead Facebook and...
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