Dec 1, 2015 | E-commerce and E-retailing, Mobile, USA
Online sales on Black Friday increased 21.5% this year from 2014, according to IBM, and Adobe reports US spending was more than $2.7 billion. Smartphones outpaced tablets in buying AND browsing on #BlackFriday: https://t.co/F2uebcyQfK #WatsonTrend...
Nov 11, 2015 | CPG, Online video, USA, Viral and buyrals
Mars-owned cat treat brand Temptations has launched a #SaySorry campaign for the sake of grumpy cats dress up for the festive season. See why it’s our video viral of the week below… Accompanied by Elton John’s ‘Sorry Seems to be the Hardest Word’, the...
Oct 29, 2015 | Mobile, Social media, USA
Uber has teamed up with a number of animal shelters to deliver kittens to offices around the US on National Cat Day. To counter any fears of animal cruelty, Uber said each cat that will be delivered is available for adoption, so users can decide to keep them if they...
Oct 29, 2015 | Online advertising, Twitter marketing, USA, Viral and buyrals
Twitter launched a new TV ad campaign last night, with a loud, garish and cartoony spot. But has the confusing mash-up alienated people new to the social network? Designed to promote the Twitter Moments feature (currently only available in the US) , the TV ad aired...
Oct 29, 2015 | China, Germany, Mobile, UK, USA
Despite the growth in smart home devices, the Uk is lagging behind key rival markets in adopting this new technology, according to new research. According to Statista’s Digital Market Outlook, the five largest markets for smart home technology are currently the United...
Oct 21, 2015 | Online video, USA
With Netflix launching this week in Spain, Portugal and Italy, new research suggests that half of the US population now regular watched the video streaming service. The study, from Global Web Index, looks at the service’s competition in its prime market of the USA, as...
Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 14, 2015 | China, Germany, Mobile, Online advertising, Search engine marketing, USA
The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report. The research, from ZenithOptimedia’s latest Advertising Expenditure Forecasts, indicates that internet...
Sep 3, 2015 | France, Germany, Online video, UK, USA
Brits are watching less TV than ever before, with average viewing time across all platforms falling by 14 minutes since 2013, according to new research. The study, from HIS, looked at TV viewing times across the US, UK, France, Germany, Italy and Spain. Key points: •...
Jun 18, 2015 | Marketing through gaming, Mobile, USA
US men use more apps, but Women spend longer on them, according to a new US study from Nielsen. The study found that while men’s monthly app usage was a bit higher than women (27.2 vs. 26.3 apps, respectively), female users lead the way in terms of time spent. Women...
May 12, 2015 | Content marketing, Mobile, Online advertising, Online video, USA
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market. The deal also includes websites such as the Huffington Post, Techcrunch, Engadget, Makers and...
May 5, 2015 | Mobile, USA
The number of mobile-only adult internet users exceeded the number of desktop-only internet users in the US for the first time, according to new research. The data, from comScore, indicates that a year ago there were nearly twice as many desktop-only users vs....
Apr 21, 2015 | Digital marketing skills, Mobile, USA
A $1.3 billion iPad school project in the US is in turmoil, amid complaints that the scheme was incomplete and let pupils bypass security. The schools, based around Los Angeles, have sent letters to Apple and its project partners (including publisher Pearson and...
Apr 20, 2015 | Online advertising, UK, USA
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research. The latest Advertising Forecast from research group Strategy Analytics predicts that nearly £8bn will be spent on digital advertising this year. The UK...
Apr 13, 2015 | Mobile, USA
Last year, mobile apps came to account for the majority of all digital media time spent, a stunning milestone demonstrating how far apps have come in a relatively short period of time. This chart from comScore looks at the fastest rising apps in the US. This past year...
Apr 7, 2015 | China, Germany, India, Mobile, Online advertising, UK, USA
Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research. The study, from eMarketer, also indicates that US and China will account for nearly 62% of global mobile ad spending next year....
Mar 20, 2015 | Content marketing, USA
Sales generated by online streaming exceeded CD sales in the US for the first time ever in 2014, according to new data. The figures, from the Recording Industry Association of America (RIAA),indicate that US music industry shrank 0.5% in 2014 as growth in streaming...
Mar 3, 2015 | Mobile, USA
Google has unveiled plans for a mobile network in the US, expanding the web giants plans to boost connectivity worldwide to increase digital ad spend. Details of what Google insiders are calling “Project Nova” were unveiled by Sundar Pichai, recently promoted as...
Feb 24, 2015 | Mobile, Online video, USA
Of the US Millennials who watch Netflix, nearly half of them do at least some of their video viewing from a smartphone or tablet, according to new research. The study, from comScore, found that in comparison, 36 percent of Netflix viewers who are 35-54 years old...
Feb 9, 2015 | China, France, Germany, Mobile, UK, USA
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years. Apple’s market share lead was just 0.1%, according to data from research firm Kantar Worldpanel. Apple’s...
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