Feb 5, 2015 | Online video, USA
Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a Tv commercial at the high profile sports event gets more intense. Americans for Responsible Advertising (AFRA) recorded and analyzed NBC’s telecast of the National...
Jan 27, 2015 | E-commerce and E-retailing, France, Germany, UK, USA
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.
Jan 21, 2015 | Content marketing, USA
North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the ‘generation that won’t spend’, according to a new report. The new study from Deloitte predicts that North America’s 83 million 18- to 34-year-old...
Jan 12, 2015 | Search engine marketing, USA
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research. In December Yahoo achieved its highest US search share for over five years according to...
Dec 15, 2014 | China, USA
China accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to the latest Digital Media Index from global research and advisory firm Strategy Analytics which analyses revenue trends across 44 public...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Dec 4, 2014 | Search engine marketing, USA
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research. This November, US retail paid search advertising saw year-on-year...
Nov 27, 2014 | Mobile, Online advertising, USA
As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America. The huge new billboard in New York City’s Times Square is eight stories tall, spanning an entire block. Users can create their own Anroidify...
Nov 27, 2014 | Content marketing, Mobile, USA
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications Wilson will be...
Nov 24, 2014 | Online video, USA
Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research. Sandvine’s latest Global...
Nov 20, 2014 | Online video, USA
To celebrate Mothers May 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views. No clue as...
Nov 17, 2014 | E-commerce and E-retailing, USA
Consumers will soon be able to get Amazon’s bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’. Walmart told managers at its roughly 5000 stores that...
Nov 13, 2014 | Mobile, Search engine marketing, USA
Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research. The findings, from Searchmetrics US Google Ranking Factors 2014 Study...
Nov 12, 2014 | Regulation, USA
One in five Americans are still using their online banking password for different website accounts, despite U.S. citizens losing $1.6 billion to fraud last year. In an era of identity theft and massive security breaches, 20% of Americans are still using their online...
Nov 5, 2014 | E-commerce and E-retailing, Social media, Twitter marketing, USA, Viral and buyrals
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just...
Nov 3, 2014 | Online advertising, USA
Publicis has bought US consultancy group Sapient, as the France-based global ad giant looks to expand into the US and moves on from its failed merger with Omnicom. Watch this video from Bloomberg anlysing the deal here: The deal, which is described as a merger, will...
Oct 30, 2014 | E-commerce and E-retailing, USA
158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands. Key findings from the infographic: • 41% of...
Oct 29, 2014 | China, France, Germany, India, Mobile, UK, USA
Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research. The study, from Netbiscuits and Hightail Young, also found that people...
Oct 28, 2014 | CPG, Online advertising, Online video, USA
Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google. As viewers flock to YouTube in search of costume tips, beauty creators provide them with a...
Oct 27, 2014 | Search engine marketing, USA
Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014. The research, from search marketing intelligence database...
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