May 21, 2014 | Online video, USA
As more people in the US shift their viewing habits from cable TV to web-based alternatives such as Netflix and Chromecast, this infographic from Tremor Video looks at the US connected TV universe by demographics and media consumption habits. Key findings: • Only 14%...
May 19, 2014 | Argentina, Brazil, Chile, Colombia, Latin America, Mexico, Online video, Peru, USA
In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn). DirecTV was recently listed as the second largest media owner in the world (behind Google) and the deal...
May 19, 2014 | UK, USA
A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel. Buyapowa’s Social Maturity Index finds that 99% of retailers stuck in...
May 16, 2014 | Regulation, USA
Regulators have given the go ahead for new rules would let content firms charge more for faster delivery of traffic to their users, in move that critics say could end ‘net neutrality’. For four months now, the public can weigh in on the rules proposed by the over the...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 15, 2014 | Content marketing, Online video, USA
Netflix increased its share of fixed-line Internet traffic in North America in the first half of 2014, accounting for 34% of data flowing to consumers during peak times, up from 32% in the latter half of 2013. The research, from Sandvine, also found that file-sharing...
May 9, 2014 | E-commerce and E-retailing, Mobile, USA
Amazon dominates the online retail market in the US, but Apple’s iTunes now generates more sales than Staples and Walmart on the web, according to new data. Part of Apple’s 24% increase last year (to $18.3 billion) is due to an accounting change: For the first...
May 6, 2014 | Mobile, USA
The most disruptive shift in the US digital media marketplace has been the shift from desktop to mobile platforms, according to new data from ComScore. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now...
May 2, 2014 | Mobile, Social media, USA
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile...
Apr 30, 2014 | Australia and New Zealand, France, Germany, Mobile, UK, USA
Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data. The study, from Kantar Worldpanel ComTech, found that across Europe, Android remains...
Apr 28, 2014 | Facebook marketing, Marketing through gaming, Mobile, Social media, Twitter marketing, USA
This chart shows the breakdown of time spent on smartphones in the US. 86% of users time Is spent using apps with the remaining 14% of time taken up by browsers. Gaming is the number one time consumer with 32%. Interestingly Facebook accounts for 17% of smartphone...
Apr 24, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, USA
Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...
Apr 24, 2014 | Social media, Twitter marketing, USA, Viral and buyrals
A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter. Cops Got Everyone to Tweet Photos of Police Brutality Thanks to Their Failed #myNYPD Hashtag...
Apr 22, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media, USA
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app. The ad launched at the beginning of the MTV Movie Awards on Sunday, going on sale for a limited time on May 1. The MTV Movie...
Apr 22, 2014 | Australia and New Zealand, France, Germany, Online advertising, UK, USA
Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new...
Apr 22, 2014 | Mobile, USA
Forget GDP and inflation levels- the true way to measure the American economy is by monitoring the sales of lipsticks and the most popular hemline for skirts. This infographic from Finances Online lools at the strange ways of measuring economic growth. Who else would:...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 15, 2014 | CPG, Online advertising, USA
The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen. Loyalty is highly coveted in today’s media world, particularly among Millennials—some of America’s most connected consumers. These...
Apr 14, 2014 | Mobile, USA
Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer. Watch this ‘Explorer Story’ promo video from Google, showing Glass in action: Google has confirmed in a...
Apr 11, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB. View the IAB webinar here: The online revenues, which includes mobile ads, rose 17% on the previous year’s...
