Jan 5, 2016 | Facebook marketing, Mobile, Regulation
After its controversial ‘sadness’ experiment back in 2014, Facebook is facing new criticism for playing with users’ feelings- this time by breaking its app on purpose. A report from tech journal The Information accuses the social network of deliberately...
Jan 5, 2016 | Content marketing, Online advertising, Regulation
The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission’s new native ads guidelines, calling them “overly prescriptive.” “While guidance serves great benefit to industry, it must also be technically...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
Dec 21, 2015 | Regulation
Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection. The move marks the biggest shake-up to privacy regulation for 20 years, according to experts. A “strong compromise” on how to ensure a high...
Dec 17, 2015 | Regulation
With more high-profile hacks in 2015 than ever before, online privacy remains a major issue for consumers and a major challenge for brands seeking loyalty. As part of our review of the year, we look back at the key trends that shaped digital marketing regulation in...
Dec 14, 2015 | Regulation
Users with African-American names have more issues booking Airbnb rentals, according to a new paper out from three Harvard Business School researchers. While the platform does not require a personal photo to rent a property, it does require that users provide their...
Dec 4, 2015 | Online advertising, Regulation
Google has created a DoubleClick Bid Manager feature that prevents ad purchases on fraudulent domains that misrepresent ad inventory. The DoubleClick Bid Manager blocks invalid inventory that has been flagged for fraudulently misrepresenting domain information,...
Dec 3, 2015 | Regulation
Almost one quarter of consumers have bought a product online that turned out to be counterfeit, including fashion or footwear, electronics and digital content, according to new research. The study, from brand protection firm MarkMonitor, analysed the online shopping...
Dec 3, 2015 | Regulation, Search engine marketing
Google has denied it broke its promises on using children’s personal data, after the Electronic Frontier Foundation (EFF) accused it of collecting and storing data from children using its products at school. The civil liberties group said the data collected...
Nov 30, 2015 | Regulation
Chinese electronic toymaker V-Tech has seen its app stroe hacked, exposing email addresses and passwords of 5 million parents and 200,000 children, but no credit card information has been stolen. In a statement on Friday, the company said that an “unauthorised...
Nov 27, 2015 | E-commerce and E-retailing, Online advertising, Regulation
Amazon has scrapped its Nazi-themed New York Subway cars, intended to promote its latest TV show ‘The Man in the High Castle’, following complaints. 42nd St #shuttle covered w. Nazi and Japanese imperial signs inside & outside cars. Riders seem to not notice...
Nov 23, 2015 | Email marketing, Online advertising, Regulation
In a controversial move, Yahoo is preventing some people from accessing their email if they are using ad-blocking software in their browser. The news broke as some users in the US reported that Yahoo Mail was displaying a message asking them to disable their...
Nov 19, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Regulation, Social media
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts. AMERICAN DINERS x CLASSIC FRENCH CUISINE = AMAZING burgers @lebunUK. The first...
Nov 19, 2015 | Regulation
From someone who ran over their device with a lawnmower to someone who previously lost data, only to never back up their system and lose it all over again, this new compilation from Kroll Ontrack charts the worst data disaster of 2015. For the last 13 years, Kroll...
Nov 19, 2015 | Regulation, UK
A Cyber Governance Health Check has been launched by Digital Economy Minister Ed Vaizey this week, aimed at helping the UK’s biggest companies defend themselves against cyber attacks. The UK’s 350 largest businesses – FTSE 350 firms – are being urged to...
Nov 18, 2015 | Email marketing, Regulation
The majority of Brits (70%) do not know simply opening an email could expose a computer to cyber-attack, according to a new survey. The research, from European based email provider Mailjet, has also revealed almost half of us (49%) admitted to opening an email at work...
Nov 12, 2015 | Regulation
TalkTalk is offering all its customers a free upgrade to compensate for the recent cyber attack, in which thousands of people’s personal data was leaked online. Hackers attacked the TalkTalk website on October 21 and accessed the personal details of almost...
Nov 11, 2015 | Online advertising, Regulation
Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data. The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals...
Nov 10, 2015 | France, Germany, Online advertising, Regulation
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content. The survey, from mobile agency Widespace, looked at mobile usage and advertising,...
Nov 9, 2015 | Email marketing, Regulation
A secure-email firm, based in Switzerland, has paid a ransom of $6000 (£3,600) after web attacks crippled its website. The hi-tech criminals behind the web attacks said the payment would stop the deluge of data hitting the site. But despite paying up, the web attacks...
