Sep 14, 2017 | Digital marketing skills
Most British businesses are seemingly unprepared for the dramatic technology developments set to reshape the workplace in the next decade, according to the findings of a research report.
Sep 8, 2017 | Digital marketing skills, Mobile
Ed Sheeran was the most acceptable artist to play in the workplace, with Eminem least suitable according to new research from LinkedIn and Spotify.
Sep 8, 2017 | Digital marketing skills
Over a third of UK independent businesses are still using pen and paper to manage vital parts of their businesses such as managing inventory and ordering stock, according to new research.
Aug 21, 2017 | Digital marketing skills, Regulation
Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.
Aug 15, 2017 | Digital marketing skills
There is a a worrying crisis in confidence among young women with regards to their digital skills, with the majority feeling less qualified than their male counterparts, according to a new survey.
Aug 2, 2017 | Digital marketing skills, Online advertising
A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80% already believe that digital transformation is...
Jul 12, 2017 | Digital marketing skills, Online advertising
With challenger brands such as Netflix and Airbnb shaking up the marketplace, a new paper from Amaze explores why disruption occurs, how challenger brands are harnessing it to their advantage and the steps businesses need to take to succeed in the future. The white...
Jul 11, 2017 | Digital marketing skills, Facebook marketing, Social media
Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors’ centre, near its offices in Menlo Park, California. The move is an attempt to address a severe housing shortage causing tension between Silicon Valley and local...
Jun 27, 2017 | Digital marketing skills, Online advertising, Unilever - Research, tips and news for marketers
Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs. The 2017 ranking reflects some of the most creative, forward-thinking marketers who are no longer just the branding arm of the...
Jun 13, 2017 | Digital marketing skills, Mobile
Uber’s CEO Travis Kalanick is rumoured to be taking a leave of absence for several months, amid accusations of discrimination and cut-throat practices at the taxi app firm, accoridng to a new report. The news comes as Emil Michael, a senior vice president, is...
Jun 1, 2017 | Digital marketing skills, Online advertising
UK and US business executives rank customer experience above sales and revenue as the key focus in 2017, according to new research. According to a new report, “Success in The Experience Era: Connecting Customer and C-suite,” a full 100% of the C-suite survey...
May 25, 2017 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, South Africa, Unilever - Research, tips and news for marketers
Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates. The Unilever Digital Recruitment Programme is an online initiative that mixes gaming with video interviews to find the best graduates. The selection...
May 9, 2017 | Digital marketing skills, Online advertising
Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research. The study commissioned by leading programmatic marketing and analytics platform DataXu suggests a need for...
May 8, 2017 | Digital marketing skills
Almost half of UK workers (44%) want AI technology to do all of their job, leaving them to simply manage the AI system, according to new research. Artificial Intelligence (AI) has the potential to transform the world as we know it, but it’s a hotly debated topic....
Apr 25, 2017 | Digital marketing skills, UK
Dublin’s developers make up nearly 10% of the city’s working population, the highest proportion of all cities in the UK and Ireland, according to new data from Stack Overflow’s Q1 Developer Ecosystem Report. London still maintains the largest tech community –...
Apr 10, 2017 | Digital marketing skills, Online advertising
Demand for digital marketers and content curators is now exceedsing supply, according to new research. The study, from McKinley Marketing Partners, indicates that digital marketing jobs are the most in demand for marketing departments, while advertising and content...
Apr 10, 2017 | Digital marketing skills
Ahead of the first Creative Data Academy in Scotland, the MD of IDM-DMA Employability says marketing needs to keep up with consumers when it comes to digital adoption. Sponsored by Camelot, REaD Group, DM Trust, Data IQ and RAPP, the Creative Data Academy was launched...
Mar 30, 2017 | Digital marketing skills
Does being a man or women affect your career? Recruitment experts, Talentful, have recently carried out research that compares some of the world’s most powerful male and female CEOs of Fortune 1000 companies to find out how gender can affect money, success, and their...
Mar 27, 2017 | Digital marketing skills
New research has exposed how Britain’s university system is outdated and not fit for purpose, with 48% of graduates lacking skills to secure some of the country’s most sought after jobs within the tech and marketing industries. Research among 2,000 UK adults...
Mar 24, 2017 | Digital marketing skills
Machine learning specialists command the highest salaries among developers in the UK and Ireland, Stack Overflow’s Developer Hiring Landscape Report reveals. A machine learning specialist receives on average a £56,851 annual salary, 24% higher than the mean wage for...
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