This small brand ran its first big campaign to drive ecommerce sales and put the brand on the map – providing a good example of how to accelerate an ecommerce business.
Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal marketing opportunities into big revenues.
The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.
The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions, but only 9% say the same for content produced by influencers, according to new research.
TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.
Financial payments firm Square has bought Australian buy now, pay later; firm AfterPay for $29bn, as the company looks build out its global payments empire.
Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil orders, according to new research.
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72% of millennial parents more likely to be loyal to a brand or store that shares its efforts to have ethical business practices, according to new research.
Clarks improved its digital targeting and personalisation, directly leading to a 5% rise on total digital revenues for the UK shoe retailer.
Well Pharmacy, the UK’s largest independent pharmacy chain, has appointed Wavemaker UK to handle all media planning and buying – with a specific focus on digital, search, social and display services.
More than one third (35 per cent) of online shoppers in the UK will only associate with ‘responsible’ brands – including those that treat staff fairly, source goods ethically, and do not misuse consumer data, according to new research.
Over four-fifths (82%) of Brits will be the same or more engaged in Black Friday this year and 55% will make Christmas the biggest celebration yet, representing a significant opportunity for brands and advertisers.
Over a quarter of spend in the UK is via Amazon – but 70% of shoppers want them to pay more taxes, according to new research.
The new battle for ecommerce is the convenience store business going online. As brands like Getir and DoorDash are racing to grab the market, traditional supermarket chains are fighting back.
Online retail sales in the UK fell by -14.1% Year-on-Year last month, marking the steepest drop in the history of the Index for the second month running, according to new research.
Nearly half (45%) of UK marketers see this holiday season as a last chance to prove the value of their physical high street stores, according to new research.
One in three gifts are now digitally “pinged” rather than posted as the after-effects of COVID-19 lockdowns have continued to accelerate digital growth, with more than a third of shoppers (38.4%) reporting that they have switched completely to digital gifting methods since the onset of the pandemic, according to a new study.
Over half (52%) of UK shoppers had enough of shopping online with 32% having missed human interaction during lockdown, and are ready to spend £20bn this summer as demand for “human touch” peaks, according to new research.
The process of purchasing a car ranks almost bottom of a list of easiest buying experiences for Brits, sitting only just above purchasing or renting a property, according to new research.
Nearly all (94%) of UK brands selling online have lost EU customers in the six months since the Brexit transition period ended on 31 December 2020, with a third (66%) admitting they’ve lost a significant number, according to a new survey.
