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Valentine’s seasonal marketing campaign: Thortful talks the language of love in cross platform campaign (UK)

Feb 9, 2022 | CPG, E-commerce, E-commerce and E-retailing, FMCG digital marketing, Marketing Case Studies, Social, UK, Video

This small brand ran its first big campaign to drive ecommerce sales and put the brand on the map – providing a good example of how to accelerate an ecommerce business.

Valentine’s seasonal product innovation: Hotel Chocolat product innovation drives ecommerce (UK)

Jan 24, 2022 | CPG, E-commerce, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing Case Studies, Search engine marketing, Social, UK

Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal marketing opportunities into big revenues.

Reaching stability? Online retail sales drop eases in July

Aug 18, 2021 | E-commerce and E-retailing

The fall in online retail sales appears to be slowing, after recording the steepest drops in the history of the Index for two months in a row, which could signal a return to stability in the near future, according to new research.

Online shoppers ‘shunning influencers in favour of authentic content from real consumers

Aug 17, 2021 | Content marketing, E-commerce and E-retailing

The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions, but only 9% say the same for content produced by influencers, according to new research.

TikTok and Publicis share ecommerce insights with new social shopping partnership

Aug 5, 2021 | E-commerce and E-retailing, Social

TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.

Australia’s biggest buyout: Jack Dorsey’s Square buys Afterpay

Aug 3, 2021 | Australia and New Zealand, E-commerce and E-retailing

Financial payments firm Square has bought Australian buy now, pay later; firm AfterPay for $29bn, as the company looks build out its global payments empire.

Store of the future: Third of physical store space to be ‘dedicated to online fulfilment’

Aug 3, 2021 | AR, Artificial intelligence, E-commerce and E-retailing, IoT, Marketing transformation

Ecommerce sales are set to reach almost 35% (34.8%) share of global chain retail by 2023, leading to changes in the way stores fulfil orders, according to new research.

Rise of the socially conscious consumer: Millennials pay more for sustainable products

Aug 3, 2021 | Ad tech, E-commerce and E-retailing, Online advertising, Social

Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72% of millennial parents more likely to be loyal to a brand or store that shares its efforts to have ethical business practices, according to new research.

Clarks boosts digital revenues with personalised marketing drive

Jul 30, 2021 | Clothing, E-commerce and E-retailing

Clarks improved its digital targeting and personalisation, directly leading to a 5% rise on total digital revenues for the UK shoe retailer.

Well Pharmacy picks Wavemaker UK for digital push

Jul 30, 2021 | E-commerce and E-retailing

Well Pharmacy, the UK’s largest independent pharmacy chain, has appointed Wavemaker UK to handle all media planning and buying – with a specific focus on digital, search, social and display services.

Over one third of online shoppers ‘will only associate with responsible brands’

Jul 29, 2021 | E-commerce and E-retailing

More than one third (35 per cent) of online shoppers in the UK will only associate with ‘responsible’ brands – including those that treat staff fairly, source goods ethically, and do not misuse consumer data, according to new research.

Brits forecast to spend £200 billion on Black Friday and Christmas

Jul 26, 2021 | E-commerce and E-retailing

Over four-fifths (82%) of Brits will be the same or more engaged in Black Friday this year and 55% will make Christmas the biggest celebration yet, representing a significant opportunity for brands and advertisers.

Over half of global retail spend ‘will be online post-pandemic’

Jul 14, 2021 | E-commerce and E-retailing

Over a quarter of spend in the UK is via Amazon – but 70% of shoppers want them to pay more taxes, according to new research.

Ecommerce deliveries: all about speed as grocery stores grab convenience market

Jul 13, 2021 | E-commerce and E-retailing

The new battle for ecommerce is the convenience store business going online. As brands like Getir and DoorDash are racing to grab the market, traditional supermarket chains are fighting back.

Online sales growth falls again in June as high street reopens

Jul 13, 2021 | E-commerce and E-retailing

Online retail sales in the UK fell by -14.1% Year-on-Year last month, marking the steepest drop in the history of the Index for the second month running, according to new research.

Christmas crunch-time: 8 in 10 marketers say the festive season is make or break for their brand

Jul 13, 2021 | E-commerce and E-retailing

Nearly half (45%) of UK marketers see this holiday season as a last chance to prove the value of their physical high street stores, according to new research.

Pandemic accelerates digital gifting growth: Third of gifts now ‘pinged’ not posted

Jul 12, 2021 | E-commerce and E-retailing

One in three gifts are now digitally “pinged” rather than posted as the after-effects of COVID-19 lockdowns have continued to accelerate digital growth, with more than a third of shoppers (38.4%) reporting that they have switched completely to digital gifting methods since the onset of the pandemic, according to a new study.

UK consumers ready to spend £20bn this summer as demand for “human touch” peaks post-pandemic

Jul 8, 2021 | E-commerce and E-retailing

Over half (52%) of UK shoppers had enough of shopping online with 32% having missed human interaction during lockdown, and are ready to spend £20bn this summer as demand for “human touch” peaks, according to new research.

Purchasing a car ‘ranks bottom of consumer buying experiences’

Jul 7, 2021 | E-commerce and E-retailing, Motoring

The process of purchasing a car ranks almost bottom of a list of easiest buying experiences for Brits, sitting only just above purchasing or renting a property, according to new research.

UK ecommerce growth at risk as 94% of online brands lose EU customers since December

Jul 6, 2021 | E-commerce and E-retailing, UK

Nearly all (94%) of UK brands selling online have lost EU customers in the six months since the Brexit transition period ended on 31 December 2020, with a third (66%) admitting they’ve lost a significant number, according to a new survey.

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