The global pandemic has accelerated online shopping, meaning this Christmas retailers need to speed up their online efforts ahead of the festive ecommerce frenzy, according to new research.
Global secure personal authentication firm MyPInPad has struck a strategic partnerships with Mswipe, India’s largest independent mobile POS merchant acquirer and network provider, and the world’s leader in digital payments, Visa, to propel contactless payments in India.
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
Shoppers want more voice-activated demos, augmented reality try-ons and mobile-activated self-checkout options in post-pandemic retail environments as they move to a safety-first consumer mindset, according to new research.
Digital transformation is being accepted as essential in the retail sector, with finance departments leading the way as the virus pandemic accelerates the pace of change, according to new research.
Consumers continued to move more of their shopping online, with June generating a record $73.2bn in total spend, up 76.2% on last year, according to new research.
Sports equipment ecommerce transaction volume had a change of 83.4% in the last week compared to the first week of January this year, due to the coronavirus pandemic forcing people out of gyms and into home workout routines, according to new research.
Demand for buying art online continues to soar, as online art marketplace, Artfinder, records its best sales quarter in its seven year history, with 120% sales growth on 2019.
Post Covid-19 recovery will be driven by a core group of confident consumers, and positive, encouraging advertising could play a critical role in nation’s recovery, according to a new report.
The total number of UK online fashion checkouts increased significantly in June, up 93% year-on-year, as total online fashion sales stabilise to pre-pandemic levels, but order value remained down, according to new data.
Eating and drinking out in bars and restaurants is the top activity adults are looking forward to resuming post-lockdown, but only a third plan to do so as caution remains, according to new research.
Millennials have become online “super buyers” during the COVID-19 lockdown and are receiving an average of 50 per cent more deliveries every week than the over-55 “baby boomer” generation, a new survey of 2,000 consumers has revealed.
Kraft wanted to extend the value of its media, and realised that by taking consumers on a journey from an exposure of expensive paid media, to exposures close to the points of purchase, they could increase the sales conversion in a way that was highly cost effective. This content marketing case study looks at how the FMCG brand used Amazon Advertising to repurpose a Super Bowl commercial into a holistic marketing campaign and reach customers across all stages of the purchase journey.
While online conversions increased 11% since the beginning of June, website revenues dipped by 7% since the start of the month, according to new data.
Fewer than two in ten (16%) of UK consumers intend to return to their old shopping habits post-lockdown, signifying the lasting change that COVID-19 will have on the retail industry, according to new research.
Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.
Almost half (46%) of all B2B purchases are now made via digital commerce channels, indicating a need for more robust online sales strategies in the wake of the pandemic, according to new research.
The Grooming Company wanted to motivate new customers to visit its Dubai salons. This Facebook case study shows how the executive male grooming business increased its new customers by 45% through optimisation and engaging online activity.
Gift cards have emerged as the most popular form of gifting during COVID-19, according to the latest research.
In the crowded meal-kit delivery sector, the start-up business Plated wanted to expand its customer reach outside of its usual acquisition channels of social, search, and display. This native ad case study looks at how they ran A/B testing to optimise content on native ad platforms, getting in a 12% jump in new sign-ups.
