Online travel agency Loveholidays.com used artificial intelligence to turn millions of customer data points into a smart strategy, boosting sales while keeping costs down. This case study looks at how the online travel retailer achieved 190% year on year growth through the use of multi-touch lead attribution.
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
As UK businesses continue to operate remotely, relying heavily on digital strategies, new research reveals that many UK businesses struggle to fully understand and manage their digital operations.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
Sales at UK convenience stores grew by almost a fifth (17%)1 in the last four weeks ending 13th June 2020, as UK consumers in lockdown prioritise shopping at their most local and convenient store, reveals new figures released today from Nielsen.
Rising temperatures is prompting shoppers to spend demonstrating the need for brands to expect the unexpected, as some shoppers defy expectations and stay indoors.
Ecommerce has boomed during the coronavirus pandemic, but the majority of UK consumers are ready to return to bricks-and-mortar stores, according to new research.
Burger King is partnering with TikTok with a new campaign that lets customers order their burgers through the medium of dance.
Digital channels for consumers and businesses have been maturing for more than two decades, but the coronavirus has pushed digital from a supporting function to a primary touchpoint for many, new data finds.
As the UK starts the ease shopping restrictions after the ovid-19 lockdown, the majority of Brits have admitted they plan to change how they shop in the future, with more staying with online shopping despite finally having the option to go to physical stores.
The global disruption caused by Covid-19 has provided the ecommerce industry with a “once in a lifetime” opportunity, but digital-first businesses must be agile and embrace change in order to continue capitalising on this retail evolution, according to a new report.
Non-essential shops in England have been permitted to reopen their doors today, for the first time since March amid the Coronovirus pandemic, but many small retailers fear for their survival amid a boom in online sales and new social distancing rules.
Covid has significantly altered consumer grocery shopping habits in the UK, with almost a third (31%) of UK consumers changing their primary store since lockdown, according to a new survey.
As lockdown lifts gradually across the UK, new data reveals that automotive, fashion and jewellery retailers saw online revenues recover over the course of May.
Brits plan on spending money on treats, driving more and more window shopping as the lockdown slowly eases across the country, according to new research.
Sales of key at-home fitness equipment have increased by 1000s of percentage points during lockdown compared to 2019, eBay sales data has revealed.
Mobile adtech firm Tabmo has launched a tool, called In-Store Impact, that provides brands and retailers with real-time data on the increase in physical store visits generated by their advertising activity.
Sainsbury’s has increased its promotions by 18% in the last week ending 7th June 2020, now running 13% more promotions than it did in January, signally a ‘return to normal’ for the retailer following the COVID-19 pandemic, according to new data.
Just weeks after its launch in the United Kingdom, Disney+ in April emerged as the country’s third-largest subscription video on demand (SVOD) player, with 4.3 million subscribers.
Intersport used Facebook ads to boost its sales both in store and online. This multichannel commerce case study looks at how the Dutch sporting goods retailer enjoyed a 34-fold increase in return on ad spend from dynamic ads, by using attribution analytics tools and a conversion lift study to accurately measure the impact of the campaign.
