Social monitoring platform Pulsar has launched ‘Mapping the New Normal’ revealing trends in global conversations, behaviors and response to COVID-19, with its first partner publisher Hearst monitoring the effects in Italy.
As the Government’s new ‘home isolation rules’ came into force throughout March, the fashion industry was sent into a whirlwind of unprecedented uncertainty, according to new data.
Ethoca, a Mastercard company, has expanded its collaboration with Microsoft that will bring Microsoft customers access to their digital purchase receipts through their banks’ mobile applications, enabled with Ethoca’s Digital Receipts service.
Shopper decisions are influenced by completely new factors during the Coronavirus pandemic, with everyday treats and luxuries replacing cinema trips and dining out, according to new research.
Heinz has launched its first ever direct to consumer online shop, with free delivery for key workers.
Consumers are increasingly expecting companies to ‘step up’ as people are beginning to worry more about their finances than their health as the Coronavirus pandemic progresses across the world, according to a new global survey.
Spending by UK consumers on children’s entertainment has fallen by 58% in the last week, despite riding high the previous two weeks, as UK consumers are beginning to batten down the hatches and settle in to the new normal, according to new research.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Over two-fifths (41%) of UK consumers are delaying major purchasing decisions due to the Covid-19 pandemic, with white goods, cars and properties being the top purchases being delayed.
Parcel locker provider InPost has seen the use of its lockers triple in March compared to February as social distancing measures drive customers and small businesses to use the contact-free service to send parcels.
Traffic to online grocery stores shot up +84% in the last week, contributing to an overall +161% increase in visits since February 16th as the outbreak started to global, according to new research.
English sportswear and football equipment supplier, Umbro has chosen Enterprise Cloud Commerce Platform, Kooomo to launch its online store in Italy, breaking into a new market as part of its corporate digitalisation process.
London-based global AI food technology start-up Spoon Guru, the has announced the launch of a new ‘Immunity Support TAG’ in the wake of Covid-19, to help consumers find foods online and in stores to strengthen their immune system.
Coronavirus-triggered social distancing, isolation and lockdowns have driven-up the use of financial apps in Europe by 72% in a week, according to new data.
Glasgow online travel accessories retailer Trtl, whose sales have dropped 95% in the past two weeks has donated 5,000 pairs of compression socks to help Scots nurses combat Covid-19.
How do you keep raising engagement? Not everyone responds positively to the same ad content, so Nestlé tested out different approaches. For Nescafe campaigns in Turkey they tested content that adapted to the viewer’s preferences, in real time. This case study looks at how the coffee brand increased engagement through an on-pack competition combined with smart programmatic display marketing.
2020 is set to be a dark year for direct-to-consumer (D2C) brands if they don’t fix their eCommerce planning and execution, according to a new study.
Sustainable fashion has seen a surge in interest with influencer mentions increasing by 55% and mentions of secondhand fashion increasing 137%, but fast fashion remains as big as ever with UK influencers, according to new research.
Online services marketplace Bark is launching into three new global markets: Australia, New Zealand and Singapore, further expanding its global presence to eight markets.
Online retailer The Hut Group and technology company, and Laybuy have announced a partnership to offer THG customers access to Laybuy’s flexible payment platform which spreads the cost of purchases over six weekly payments, completely interest-free.
