Influencer commerce firm rewardStyle rebrands LikeToKnow shopping app as LTK
Influencer content monetisation technology platform rewardStyle, and its LIKEtoKNOW.it shopping app are rebranding to become LTK.
UK watchdog investigates Amazon and Google for fake reviews
The Competition and Markets Authority (CMA) has announced an investigation into whether Amazon and Google have broken consumer law as a result of failing to protect shoppers from fake online reviews.
Cannes Lions 2021 awards: Unilever, Mastercard and Bodyform among the big winners
Cannes Lions 2021 looked different this year, as creativity was fuelled during Zoom chats instead of in-person brainstorming sessions due to the pandemic. In this article, we look at all 35 winners from the biggest creative marketing awards event of the year.
Cannes Lions 2021 report: online-only event rewards brands with purpose
The Cannes Lions International Festival of Creativity 2021 has wrapped up its virtual run this year with Omnicom, Fortnite, Reddit and Libresse among those brands and agencies winning top accolades for creative ads.
Decathlon UK launches World Premiere of Tennis Esports at flagship store
With the launch of Wimbledon this week, Decathlon has announced that their UK flagship store located in London Surrey Quays will present the world premiere of Tennis Esports in partnership with VR Motion Learning GmbH & Co KG, the largest sporting goods retailer in the world.
Consumer spending habits post-Covid: Switch to digital wallets
The use of digital wallets rose in popularity during the pandemic with a global increase of 24.5% online and 88.7% for in-store purchases since March 2020, according to new research.
Over half of consumers shopped on Prime Day – but not all via Amazon
Following Amazon’s two days of sales extravaganza data reveals that over half of consumers shopped on Prime Day (55%), with a quarter (25%) opting to shop via a combination of Amazon and wider brands and retailers during the global sales event.
38% of Brits worried about their financial security with over a third less well off
People in the UK are more than twice as likely to be financially worse off since the pandemic than better off, with many looking to more carefully budget in the future, according to new research.
63% of retailers aim to ‘hybridise’ in-store and online shopping experiences for customers
Despite store closures, there are positive signs that retailers are planning to invest in-store and hoping to reignite demand through closer digital integration, a new report has found.
Fake Online Reviews ‘will be responsible for $28bn of US ecommerce sales in 2021’
Fake Online reviews will be responsible for $28 billion of US ecommerce purchases made in 2021, an economic study by CHEQ and the University of Baltimore has revealed. These fake reviews, read by US online shoppers, will influence decisions to buy goods and services,...Amazon’s early Prime Day ‘set to outperform pre pandemic numbers’
There has been elevated levels of mobile shopping heading into this year’s Prime Day as pandemic-habits hold strong and predict that Amazon’s Prime Day will outperform its pre-pandemic numbers.
Even more shopping and AR
Pinterest rolled-out its shopping list feature to more countries, turning pins and boards into shoppable media, in addition to giving real-world inspiration through the integrated Lens camera feature. Shoppable pins come from product catalogues uploaded by verified merchants. Users who save the pins get alerts for price drops and product reviews, bringing people back to the platform. Look out for expanded merchant tools too.
Amazon to overtake Tesco as UK’s largest retailer by 2025
Amazon is to overtake Tesco as the UK’s largest retailer within the next four years, with UK sales expected to reach £77.1 billion by 2025, according to a new report.
Food and grocery delivery apps continue to soar as lockdown eases
Despite lockdown restrictions being lifted worldwide, food and grocery delivery app use is still on the rise, according to new research.
Surge in wedding-related purchases as couples race to tie knot post-pandemic
Ahead of lockdown restrictions being set to lift in four weeks’ time, eBay Ads UK has released new insights suggesting that brands should expect a last-minute surge in wedding-related purchases as couples race to tie the knot.
Mixed results for online sales in first month after non-essential retail reopens
One month on from non-essential retail reopening, early data shows online sales have declined by 6% against the previous month. Sales typically decline by just 3% at this time of year, indicating that customers are diversifying their spending.
boohoo launches new Dorothy Perkins, Wallis and Burton websites
Global online clothing retailer boohoo has launched newly acquired brands Dorothy Perkins, Wallis and Burton on its multi-brand ecommerce platform in less than three months in partnership with digital agency, Astound Commerce.
‘Idea Pins’ take on TikTok
This video-first feature is for creators who want to tell their stories using video, music and creative editing tools. It’s similar to the TikTok short video formats, letting influencers record and edit creative videos – with up to 20 pages of content. Tools include voice-over recording, background music, transitions and other interactive elements. The tools make agency-quality content more readily achievable and will particularly help small brands.
DivideBuy and musicMagpie launch mobile phone rental technology software
LendTech provider, DivideBuy has partnered with musicMagpie to support the launch of a new cloud-based rental technology platform.
New platforms: food and grocery delivery apps
The pandemic triggered a huge rise in food and delivery apps globally with 150m downloads a month in 2020. This created new global platforms for the restaurant, food and grocery industries. UberEats, Foodpanda, iFood, Zomato, Doordash, Getir and Deliveroo are all becoming global brands. Ethical and food waste apps also surged, with companies like Too Good to Go and OLIO among the leaders.
