Brands are right to cash in on festive fever in the run up to Christmas, but new insights from eBay Advertising UK reveal an overlooked opportunity for advertisers to engage with time-rich consumers in the often-neglected ‘Chrimbo limbo’ period between Christmas and New Year’s Day.
Google has launched a new tool to help retailers improve their customers’ online and omnichannel experiences called ‘Grow My Store’
The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.
Sportswear brand ASICS is working with customer engagement platform Narvar, using its post purchase technology to boost customer retention.
Chinese online retail giant Alibaba is revamping ts business model to compete with Amazon on a global scale.
More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.
Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.
Amazon posted a record quarterly profit of $3.6bn, more than doubling from $1.6 billion in the year prior, while its ad revenue growth slowed to a still impressive 34%.
Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.
Amazon is flooded with thousands of fake five-star reviews, an investigation published by consumer rights watchdog Which? has claimed.
L’Oreal has pioneered the role of AI and AR in cosmetics, creating the Makeup Genius app that trailblazed a new digital approach to “try before you buy”. In a sector where product trial is constrained by the number of people able to get to beauty counters in stores and meet advisors, L’Oreal realised that digital channels could overcome the bottleneck.
Google has launched a new solution designed to help retailers deliver personalised recommendations, unite online with offline shopping experiences and AI analytics.
People use ecommerce apps to increase the convenience and value of their shopping experience. Mass merchant (81%) and pure online retailer apps (77%) from stores like Target, WalMart, and Amazon are the most popular types of shopping apps, according to a new survey.
Walmart is buying San Francisco-based ad tech startup Polymorph Labs as it looks to compete with online rival Amazon in targeting shoppers online.
Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.
Cosmetics chain Lush is closing down some of its social media accounts this week after growing “tired of fighting with algorithms” and will only speak to customers via a live online chat function.
Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.
Online retail giant Asos has changed its returns policy to tackle ‘serial returners’ threatening to investigate and “take action” if it notices any “unusual” return patterns.
Only four of the UK’s 100 largest online retailers provide customers with personalised information about the status of their orders, with 27% not communicating with shoppers at all during the delivery period.
This year’s Retail Week Live event brings together 200+ world-class speakers from across retail and beyond to create the opportunity for industry’s leaders to take stock, find inspiration and reconnect with the sector. We lok at some of the key tends at this year’s event.
