Aug 3, 2017 | E-commerce and E-retailing
Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign. Arena worked with curated crowdsourcing video platform...
Aug 2, 2017 | E-commerce and E-retailing, Social
Shoeaholics, part of the Kurt Geiger Shoe Group, is driving customer acquisition with shoppable social content on and off its website.
Jul 20, 2017 | E-commerce and E-retailing
Amazon is the UK’s most trusted retailer, followed by Tesco, Sainsbury’s, Boots, and M&S, according to new research. The study, from data communications group REaD Group, uncoved an intrinsic link between retailer trust rating and age of loyalty programme ...
Jul 18, 2017 | Content marketing, E-commerce and E-retailing, Online video
Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017. Netflix’s subscriber numbers grew by 5.2 million in the three months ended June...
Jul 18, 2017 | E-commerce and E-retailing, Mobile
Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report. The report, by agile software development firm Black Pepper Software, warns that over...
Jul 18, 2017 | E-commerce and E-retailing, Mobile, Social media, WhatsApp
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps. According to a report in AFTV News, the encrypted service could integrate SMS, video and voice...
Jul 17, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising
Amazon plans to enter the “recipe box” market in a bid to take on brands such as Hello Fresh and Blue Apron, filing a trademark to sell boxes of ingredients and cooking instructions online. The ‘meal kits’ are popular with workers who enjoy cooking but are pressed for...
Jul 14, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Search engine marketing
Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research. The data from Criteo’s UK Sponsored Products has revealed the shift in online...
Jul 14, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand. Coca-Cola technology execs talked about the new app at the Mobilebeat 2017 event on Tuesday in San Francisco. The new app...
Jul 13, 2017 | E-commerce and E-retailing
While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research. The study, conducted by Forrester Consulting on behalf...
Jul 13, 2017 | E-commerce and E-retailing, Regulation
Music streaming service Spotify has denied filling popular playlists with ‘fake artists’ in order to save of paying royalties to artists. In a list, compiled by Music Business Worldwide (MBW), 50 artists were found in Spotify playlists that did not exist...
Jul 10, 2017 | E-commerce and E-retailing, Online advertising
Amazon Prime is on track to overtake the entire US cable TV industry combined in terms of subscribers, with the tipping point predicted to occur during 2018, according to new research. A new market survey by Morningstar reveals that Amazon Prime subscribers total 79m...
Jul 7, 2017 | E-commerce and E-retailing
The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research. The poll, commissioned by Apptus and carried out by YouGov. questioned 1676 people who buy fashion...
Jul 7, 2017 | E-commerce and E-retailing
As the Tour de France stages start falling across the channel and London prepares for the Athletics World Championships, new data from eBay reveals the huge spikes in consumer spending that are triggered by high profile sporting events. eBay has analysed user...
Jul 7, 2017 | E-commerce and E-retailing
A quarter (25%) of Apple fans in the UK are considering switching brands in the wake of recent price rises and an increasingly stretched household budget, a new survey reveals. Publishing group Purch, owners of leading tech titles including Tom’s Hardware, Tom’s Guide...
Jul 6, 2017 | CPG, E-commerce and E-retailing, Mobile, Social media
Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers. The move will allow Nike connect better with Millennials who cite Amazon and Instagram as prime destinations, while also combating fakes...
Jul 6, 2017 | E-commerce and E-retailing, Social media
Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some...
Jul 4, 2017 | E-commerce and E-retailing
Festival tourism is one of this year’s biggest trends, with almost half (47%) of Brits willing to travel abroad for a music festival, representing a big opportunity for brands, according to new research. The research, from lastminute.com, indicates that brands should...
Jul 3, 2017 | E-commerce and E-retailing, Social media
Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research. The data, from Global Web Index, indicates that 16-34s are about three times as likely as the oldest age...
Jun 30, 2017 | E-commerce and E-retailing
Is a programmatic only future good for brands and marketers? eBay recently ran an experiment where it only traded adverts bought on a programmatic basis. Rob Bassett, Sales Director (Hard Goods) eBay reports back with the results… Earlier this year, we ran a...
