Pinterest reports strong revenue growth
Pinterest reported fourth-quarter 2020 results, with strong user growth on the back on lockdown and Christmas activity.
The 15 best Super Bowl ads: Wayne’s World, Dolly Parton and Cookie Monster lift spirits
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
Boohoo buys Arcadia brands Dorothy Perkins, Wallis and Burton
Boohoo has bought Dorothy Perkins, Wallis and Burton in a £25.2m deal set to transform the fashion brands into online-only platforms, resulting in 2,450 job losses.
Fashion retail: online phoenix rises from high street ashes
As iconic international high street retail brands like Topshop and Debenhams go online-only, the pandemic is driving the most extreme transformation in the clothing industry, questioning the viability of traditional business models.
Pandemic ‘pushing people to take their fitness goals to the next level’ this lockdown
The latest lockdown is prompting people to ramp up their fitness programmes and hone their performance, whatever the weather – presenting ample opportunities for brands to engage with exercise enthusiasts.
The returns blackhole: A lack of options and poor returns communication risks future retail sales
Retailers are failing to build customer experience into online returns, and risk losing future sales and shoppers’ loyalty due to communication blackholes and a lack of choice in the returns process, according to new research.
Caffè Nero launches on Amazon, picks Tambo to optimise sales
Caffè Nero is launching at home products on Amazon, as the premium coffee house looks to diversify its sales channels.
UK marketers plan to increase ‘Intent Data’ budgets this year
The majority (72%) of UK-based B2B digital marketers are planning to significantly increase their spending on intent data to boost customer purchases.
Jeff Bezos to step down as Amazon CEO
Jeff Bezos, billionaire founder of Amazon, will step down as chief executive, the company announced on Tuesday.
Real customer photos driving two thirds of online purchases
Two thirds of global consumers prefer to see brands using real customer photos on social media over big money professional shots.
Debenhams to go online-only after Boohoo’s £55m rescue package brand
Fashion retailer Boohoo has bought collapsed rival Debenhams for £55m to relaunching it as an online only store.
Post truth climate ‘shaping consumer behaviours’
Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks, and this all stems from their demand for the truth, according to new research.
Omnichannel marketing: inRiver buys Detail Online for “Digital-First PIM” solution
InRiver has bought Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels.
Courier roles expected to continue to soar in 2021 as online ordering soars
We’re living in the most turbulent time of recent years as Coronavirus continues to change the world – but how has the job market been affected? A new report shows that couriers and sales roles are among those that have seen a boom over the past year.
UK and Ireland SMEs ‘bullish about 2021 business landscape’ despite challenges
As SME leaders plan for the year ahead, more than half (54 per cent) of small and mid-size enterprise (SME) members in the UK and Ireland are optimistic that the economic conditions will improve in the next 12 months, according to new research.
Aldi teams with Marcus Rashford to donate 10 million meals to families facing hunger
Aldi has announced it is pledging to donate 10 million meals to feed hungry families across the country in 2021.
Customer Lifetime Value tops ecommerce priorities for 2021
Customer Lifetime Value (CLV) has been identified as the top success metric for 2021, ahead of Conversion Rate Optimisation (CRO) and Customer Acquisition Cost (CAC), as digital businesses recognise the value of building long-term customer loyalty over ‘quick-win’ one-off conversions, according to a global survey of 100 senior ecommerce managers.
5 predictions for retail in 2021
Fujitsu’s CTO for Retail and Hospitality – David Nicholls – shares his top predictions for retail and hospitality in 2021
Industry leader Keith Weed – UK Global CMO
Unilever’s former CMO, and President of the Advertising Association talks about trust, marketing, the climate emergency, and key lessons for the industry.
Foods leader Debora van der Zee–Denekamp – Benelux
Unilever’s foods marketing leader in Belgium, Netherlands & Luxembourg on putting people first, staying in touch with consumers, living adaptably, and looking ahead.
