Jun 14, 2016 | E-commerce and E-retailing, Online advertising
Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research. The “Digital Frontier 2016: Digital Luxury is turning Mainstream” study, produced by customer engagement specialists...
Jun 10, 2016 | E-commerce and E-retailing, FMCG digital marketing food and beverages
Pizza Hut has recruited Amaze to create a new website for the restaurant chain. The new site will support the new TV and display advertising campaign that has also been implemented to support the launch of their re-imaged restaurants. The website is one of the first...
Jun 9, 2016 | E-commerce and E-retailing
Amazon has finally launched its grocery service in the UK, in a major challenge to supermarkets. Expected to go head to head with the likes of Tesco, Asda and Sainsbury’s, Amazon Fresh has already been available in several cities in the US. The internet...
Jun 8, 2016 | E-commerce and E-retailing, France, Online advertising
French fashion retailer La Redoute has chosen Visual IQ, the leading cross channel marketing attribution company, to grow its customer base as it continues its transition into a digital retailer. Traditionally an exclusively mail order company, La Redoute is now the...
Jun 6, 2016 | E-commerce and E-retailing
Your ecommerce store could be leaking money in more ways than you know. This infographic from Red Stag Fulfilment offers some tips and stats to help understand how to get the best out of online retail. Help plug the holes in your bucket, however small, and retain more...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
Jun 2, 2016 | E-commerce and E-retailing, Marketing through gaming, Mobile, Online advertising, Social media
Women are more likely than men to use the internet on their mobile phones, with social media, retail and games showing the biggest differences in engagement across genders, according to a new report. The study was released by UKOM, the body responsible for online...
Jun 2, 2016 | E-commerce and E-retailing
The growing trend for sites to use third party widgets and content heavy pages is leading to slower load times for websites around the world, according to new research. The year-long global study from Dynatrace looked into the digital performance of retail websites....
Jun 1, 2016 | E-commerce and E-retailing
A third (32%) of online shoppers who abandoned their shopping did so at the checkout, yet the majority of site abandoners remain loyal and return to the same retailer to complete their purchase at a later time (53%). The study, from Connexity, reveals that of those...
May 27, 2016 | E-commerce and E-retailing, Facebook marketing, Social media
ASOS customers in Australia are claiming that the clothing retailers Facebook page is being run by bots (or rather robotic staff), after a series of baffling replies to their inquiries. The nature of the replies from Asos, which were first spotted by Australian media...
May 24, 2016 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices. Speaking to CNBCs anchor...
May 20, 2016 | E-commerce and E-retailing
Online retail inthe UK continued its double digit growth this year with purchases made online achieving a year-on-year increase of 11% in April, but growth has slowed, according to new research. The data, from IMRG, found that whilst this continues the trend of solid...
May 20, 2016 | E-commerce and E-retailing
The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new...
May 19, 2016 | E-commerce and E-retailing, Mobile
Android Pay has officially launched in the UK, following the launch of Apple Pay in the country last year. #AndroidPay is available in the UK! Download from @GooglePlay, add your cards & tap to pay. https://t.co/UlNuMrooZG pic.twitter.com/bCBl7n2p2E— Android...
May 18, 2016 | E-commerce and E-retailing, Search engine marketing
Google has added shopping ads within its image search results, showing related products next to Google Images. The product listing ads will direct searchers to the retailer’s website, and will apply to both desktop and mobile searches. About 34% of online retail...
May 18, 2016 | E-commerce and E-retailing
With Black Friday last year breaking the £1bn online shopping day mark, this year, Salmon is this year predicting that Black Friday will indeed become a ‘Black FiveDay’ and see a record breaking £5 billion spent online from Thursday 24th November through to Cyber...
May 17, 2016 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages
Amazon is reportedly close to venturing into the food manufacturing market, as the online retail giant continues its quest to become a one-stop-shop for consumer needs. The Wall Street Journal, citing sources, reported that Amazon will start to sell its own brand of...
May 17, 2016 | E-commerce and E-retailing, Mobile
Amazon has opened up its Dash Buttons to developers, letting program their own functions into the Internet of Things device. Previously, consumers had to buy new buttons for each product, and users could only use them to buy those products. The new ‘AWS IoT...
May 11, 2016 | E-commerce and E-retailing
Amazon is launching a new video service called “Amazon Video Direct”, letting people earn royalties on uploaded content. The new service entices professional video creators to upload their videos to Amazon, where they will be displayed on the Amazon Video...
May 9, 2016 | E-commerce and E-retailing, Online advertising
Last week, Adblock Plus partnered online donation startup Flattr to let users donate to their favourite online publishers and content creators. New research suggests this is a shred move, as web savvy adblockers are also some of the internet’s biggest customers....
