Nov 16, 2015 | E-commerce and E-retailing, Mobile
As more customers use both the online and offline world to make their buying decisions, new research looks at the ever-more complex path to purchase. This infographic from Dynatrace looks at omnichannel stats on customer buying habits and the need for effective CEM in...
Nov 13, 2015 | E-commerce and E-retailing, Online advertising
eBay Advertising has launched a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on the online marketplace. The product uses insight from eBay’s 18 million monthly unique users to enable brands to engage with...
Nov 12, 2015 | China, E-commerce and E-retailing
China’s online shopping holiday ‘Singles’ Day’ has broken all previous records, lead by ecommrce giant Alibaba, with a shopping total was bigger than Facebook’s entire revenue last year. Chinese shoppers bought $14.3 billion of merchandise through...
Nov 12, 2015 | E-commerce and E-retailing
With Black Friday sales expected to surpass £1bn this year, retailers are expecting festive success based around key sales events, but Cyber Monday could steal the shopping show, according to new research. The data, from digital marketing expert Rakuten Marketing saw...
Nov 11, 2015 | E-commerce and E-retailing
Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls “shopper fatigue”. Andy Clarke, CEO of Asda, said Asda customers shouldn’t be “held hostage” to a day...
Nov 10, 2015 | China, E-commerce and E-retailing, Online advertising, Online video
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn. Founded in 2012 via a merger of rival sites Youku and Tudou and listed on the New York Stock...
Nov 10, 2015 | E-commerce and E-retailing, Mobile, UK
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold. The ‘UK Retail Insights Report’ from Bing Ads, looked at consumer trends ahead of one of...
Nov 9, 2015 | E-commerce and E-retailing
Argos has apologised after customers trying to take up pre-Christmas discounts could not access the retailer’s website due to it being out of action for much of yesterday. Customers across the country took to social media account to complain about being unable to...
Nov 9, 2015 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Facebook ads are about to get even more personal, telling marketers more about the people who pass by their shops and whether those potential customers have seen their ads ont the social network. The social media company is rolling out two new ad products aimed...
Nov 6, 2015 | E-commerce and E-retailing
Retailers in the UK are preparing for a record-breaking Black Friday, with almost £1 billion in online sales expected, while online sales over the Black Friday and Cyber Monday weekend (27 – 30th November) could exceed £2.2 billion, according to new research. After...
Nov 4, 2015 | E-commerce and E-retailing
More people buy for themselves in the run up to Black Friday, in comparison to those buying for others. The report, from Connexity, examined 38,000 global online buyers, includes data from 2012-14. Key highlights include: • More people are buying for themselves over...
Nov 4, 2015 | E-commerce and E-retailing
Small and Medium Sized Enterprises (SMEs) risk being disqualified from bidding for work because of the lack of importance they are placing on looking after their valuable client data, according to a survey of procurement managers by KPMG. A multisector KPMG survey of...
Nov 2, 2015 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
Jeremy Clarkson has taken a swipe at his former BBC employers, in a TV advert for new employer Amazon. The presenter and his former Top Gear co-stars, Richard Hammond and James May, have signed up to front a new motoring show for the retailer, in a three-year deal...
Nov 2, 2015 | Content marketing, E-commerce and E-retailing
The Sun will scrap the paywall on its website just over two years after it was introduced, after data indicated it had become the least visited UK national newspaper website. Rebekah Brooks, chief executive of Sun owner News UK, told staff in an email it would make...
Oct 30, 2015 | Digital marketing skills, E-commerce and E-retailing, Mobile
Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research. The CMO Club in partnership with Rakuten Marketing today released...
Oct 28, 2015 | E-commerce and E-retailing, Mobile, UK
Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research. The research from programmatic marketing technology firm RadiumOne Britons are planning a £24.4 billion...
Oct 28, 2015 | E-commerce and E-retailing
Half (50%) of UK retailers are investing in in-store location-based technologies – such as iBeacons – as consumers expect a continuation of the personalised digital experiences found online. New IDC insight, sponsored by Adobe, also reveals that 30% of...
Oct 27, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, France, UK, Unilever - Research, tips and news for marketers
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France. The world’s second biggest ad spender behind P&G said its total ecommerce sales were growing at 40% compared to 20%...
Oct 27, 2015 | E-commerce and E-retailing
Most retailers feel their existing technology and infrastructure is preventing them providing a strong ‘omni-channel’ experience for customers, according to a new survey. The study, from NetSuite, found that standard point for sale promotions in sale are no longer...
Oct 23, 2015 | E-commerce and E-retailing, Online video
YouTube is launching a new subscription service called ‘Red’ to rival the likes of Netflix and Spotify. ‘Red’ will offer ad-free videos for a monthly cost of $9.99, and will give users unlimited music streaming, new original series and movies from top YouTubers like...
