Carrefour teams with PowaTag to make donating to French Telethon easier
French retail giant Carrefour is implementing the PowaTag technology within 50 of their biggest supermarkets in France, which will make it more convenient to donate to a charity. The partnership means donating to the Telethon is possible with just two taps on a...Almost $300m in bitcoin spent during Black Friday and Cyber Monday frenzy
A total of $296 million was spent globally across the bitcoin network on Black Friday and Cyber Monday, according to insight provided by Bitnet. Bitcoin registered as the 9th biggest payment network worldwide over the biggest ecommerce weekend of the year, finishing...£666m spent on ‘Manic Monday’ in the UK
Following up on the record breaking numbers we issued after Black Friday, the Experian and IMRG have released the actual online visit and spend figures on online retail sites in the UK on Manic Monday – the second Monday of December (8th). Key findings: • Online...Amazon lets shoppers haggle with ‘Make an Offer’ button
Amazon has launched a new bidding option that lets buyers hit a button marked “Make an offer” on selected product pages, instead of just adding them to their cart. Customers will be able to put in a bid for over 150,000 items on the site, including fine...John Lewis ‘most loved Christmas ad’ – but Lidl is most likely to make us buy
The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy...EBay to run programmatic-only ad test next year
eBay is to cease all regular ad deals to focus solely on programmatically traded campaigns for a week, as part of an ad trading experiment in the UK. The move will see the online marketplace start the trial in the UK during the third week of February 2015, with...Bezos admits “billions of dollars of failures at Amazon”
The Amazon CEO has admited that failures, such as recent Fire Phone flop, have cost the company billions of dollars, but is adamant that experimentation is key to the company’s survival. Amazon’s chief executive, Jeff Bezos, has admitted that he has made billions of...Retailers ‘spent 88% more on search advertising’ this Black Friday
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research. The latest data from Kenshoo found that in 2013, overall U.K. retail...Online Christmas conversion rates to rise by over a third
Online conversion rates in the UK this Christmas are expected to increase by more than a third compared to the rest of the year, according to new research. Analysis from worldwide price comparison technology provider Become Europe revealed that the number of purchases...Black Friday in Nigeria: Konga sees record sales
Despite starting as a US tradition, Black Friday has taken off in Africa too, with online shopping mall Konga seeing a huge increase in sales over the sales period. This year, the global fervor surrounding Black Friday was brought to life in Nigeria as the online mall...Online shopping fails: Consumers still frustrated by slow load times (infographic)
Three quarters of consumers that has a bad experience on a shopping site go directly to a competitor, according to new research. Dynatrace looked at how website performance impacts online businesses. The infographic shows: • 90% of users expect websites to perform...Top brands on Pinterest: ASOS leads the way for retailers
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas. In a study of ten top UK retail sites,...Black Friday site crashes: Predictable chaos?
A number of high profile UK retailers crashed this morning as the ‘Black Friday’ shopping frenzy reached record levels. Nice handling of Black Friday uk. @GAMEdigital @Tesco @Argos_Online @curryspcworld pic.twitter.com/5SEpFzE4aA— dylan (@dylanhughez)...More than half of Brits ‘regularly using digital wallets’
More than half of UK consumers (54%) now say they often or always use digital wallets to pay for goods online, according to new research. The report, from digital payment firm Skrill, surveyed 2,000 UK adults to find that more than one in ten 18-24 year olds (14%) now...Christmas ‘not biggest season for retail affiliate marketing budgets’
Christmas is not the most important season for the majority of retailers to engage in affiliate marketing activity, according to new research. The study, carried out by performance management agency R.O.EYE, surveyed prominent retailers across the fashion, travel,...Savvy shoppers ‘make 9 visits to a retailer’s site before deciding to buy’
Compared to three years ago the average shopper now has an additional 7 interactions with a brand before converting, according to new research.
