Sainsbury’s secures number one spot in top 10 Christmas ad rankings
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
Yieldify and Klaviyo offer retailers personalised SMS and email marketing
Marketing technology firms Yieldify and Klaviyo have struck a new advanced integration and partnership to help ecommerce companies drive industry leading performance from their email and SMS marketing.
Italian handbag brand Mialuis launches first-ever ecommerce website
Mialuis, the Italian-made leather handbag brand has launched its first-ever ecommerce site having chosen global eCommerce platform provider Kooomo, alongside Zerogrey and Progesia to expand its global reach and build stronger relationships directly with its customers.
Consumer frustrations with online retail resulting in lost sales
Consumer frustrations with online retail is resulting in a significant loss in sales and repeat business for British retailers.
Warning shots fired for retailers as consumer interest in Black Friday wanes
Despite the discounts, a significant chuck of UK consumers aren’t planning on buying anything during the Black Friday sales this year.
Global shoppers turn to online shopping this Black Friday
As Black Friday looms ever closer with less than two weeks to go, more than half (52%) of US shoppers believe physical stores should close this Black Friday, citing concerns over the coronavirus pandemic.
Brands urged to think outside the box to create cut through this Black Friday
This Black Friday, brands can cut through the crowded ecommerce environment by engaging with their audiences in places where there’s likely to be less competition, according to a new study.
Go Instore launches free consultation service to support retailers during second lockdown and beyond
Retail technology company Go Instore is launching a free consultation service to help support retailers and advise on how they can make up for their lack of physical footfall with digital footfall while forced store closures are in place.
John Lewis Christmas ad: Retailer gets artistic in ‘Give a Little Love’ commercial
John Lewis has launched its much-anticipated Christmas ad, and has taken a different creative direction to reflect a year like no other.
Bigger than Black Friday: China’s Singles Day sets new online sales record
China’s Alibaba has revealed that orders on its ecommerce platforms during the Singles’ Day shopping extravaganza hit a record 498.2 billion yuan ($75.1bn).
Jacamo and Sky Media partnership celebrates the natural beauty of big in the great outdoors
Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.
Black Friday shopping trends: Changing behaviours as holiday shoppers contend with the pandemic restrictions
Black Friday will still be the biggest shopping event this holiday season despite the unprecedented changes in consumer shopping behaviour and the re-introduction of COVID-19 lockdowns and restrictions.
Ad of the week: Amazon tugs heartstrings with Christmas ‘ballet’ ad
Amazon has launched its UK Christmas advert that tackles the Covid crisis with an uplifting tale of a young determined dancer.
Buyagift launches unwanted gift buying service with Joe Swash campaign
As the nation gears up for the festive season, Buyagift has teamed up with TV personality and presenter, Joe Swash, to launch webuyanygift.com – an online service that lets people exchange old, unwanted gifts from Christmas Past.
L’Oréal Paris launches virtual make-up line that works on live video
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Cross border online sales to increase 63% over festive period- report
International online sales are predicted to increase by 63% year-on-year (YOY) during November and December, according to data compiled by cross-border ecommerce firm eShopWorld.
Facebook boosts WhatsApp engagement tools for businesses
Facebook is offering brands more premium tools to reach WhatsApp users who engage with businesses, such as in-chat shopping and tiered business services.
Ecommerce trends: The rise of the ‘new consumer’ post pandemic
Ecommerce has seen 10 years’ worth of growth in just three months as a direct result of the pandemic. A new report defines the ‘New Consumer’ and highlights why communication is key for peak success.
TikTok partners Shopify for social commerce
TikTok has formed a global partnership with the e-commerce platform Shopify, as the popular video sharing app expands its social commerce ambitions.
Dracula’s castle parties, scary clowns and robot doors: Top 10 Halloween ads for a locked-down year
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
