Nov 6, 2014 | E-commerce and E-retailing
The rise of omni-channel retail has led to greater expectations for the in-store shopping experience amongst UK consumers. According to new research commissioned by Displaydata, 76% of shoppers are now researching online before visiting a store. The report reveals a...
Nov 5, 2014 | E-commerce and E-retailing, Social media, Twitter marketing, USA, Viral and buyrals
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just...
Nov 4, 2014 | E-commerce and E-retailing, Mobile, UK
Just how are millennials’ shopping habits different from silver surfers? This guide from Google’s consumer barometer breaks down the UK shoping habits by age, and uncovers some surprising results… 16 – 24 year olds: Social & Mobile Shoppers 16-24 year old...
Nov 3, 2014 | E-commerce and E-retailing, Search engine marketing, UK
Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research. Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend,...
Oct 31, 2014 | E-commerce and E-retailing, Mobile, UK
Retail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to take advantage of digital technology. Last year saw mobile make up nearly 50% of all traffic to the John Lewis website on...
Oct 30, 2014 | E-commerce and E-retailing, USA
158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands. Key findings from the infographic: • 41% of...
Oct 29, 2014 | E-commerce and E-retailing, Mobile
A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service. The tool, which went live on iPhone 6 models last week, will not be available in many major stores, including Walmart,...
Oct 29, 2014 | E-commerce and E-retailing, Germany, Online advertising
eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion. R.O.EYE’s existing partnership with eBay has seen it manage the ecommerce site’s affiliate Partner Network in...
Oct 28, 2014 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Search engine marketing, UK
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research. The study, the Advertising Association and Warc, indicates that overall UK ad spend grew 8.5% year-on-year...
Oct 28, 2014 | E-commerce and E-retailing, UK
Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself, according to new research. The latest eCustomerServiceIndex results from eDigitalResearch and IMRG mark the need for retailers and couriers to ensure...
Oct 27, 2014 | E-commerce and E-retailing, Mobile
Apple’s new iPhone 6 payment service has charged some users twice for every transaction they made, forcing the Bank of America to issue refunds to customers. The service, which went live last week, lets iPhone 6 users tap their phone to pay for items once inked to...
Oct 23, 2014 | E-commerce and E-retailing, Mobile, Search engine marketing
Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries. The free tool lets users download customised data and market-specific information. These can help users discover anything...
Oct 21, 2014 | E-commerce and E-retailing, UK
The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010. Key findings: • 7% year-on-year growth in...
Oct 20, 2014 | E-commerce and E-retailing, Search engine marketing
Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns. Konga is Nigeria’s largest online shopping portal. Boasting the...
Oct 17, 2014 | E-commerce and E-retailing
Argos has invested over £10m in a rebrand campaign to “get people to sit up and take notice”, showcasing the retailer’s transformation into a digital shopping experience. In tandem with the ad, the Argos website and apps have been refreshed to reflect the in-store...
Oct 15, 2014 | E-commerce and E-retailing, France, Social media, Twitter marketing
Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet. It is the first time Twitter has agreed such a deal with a bank. The service functions via S-money, an electronic money...
Oct 14, 2014 | E-commerce and E-retailing, Search engine marketing
Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website. Speaking to an audience in Berlin on Monday Google Chairman Eric...
Oct 13, 2014 | E-commerce and E-retailing, Mobile, Online advertising
Marketing in the 20th century was characterised by mass media, broadcast television, and the rise of direct marketing. Marketing today in the 21st century is about leveraging those mass market channels to deliver messages targeted with such precision that zero media...
Oct 9, 2014 | E-commerce and E-retailing
Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report. Published by trade body BCSC, (British Council for Shopping Centres)...
Oct 7, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research. Amazon spent $157.7 million on Google US search ads in 2013, by far the most by...
