Apr 28, 2014 | E-commerce and E-retailing
Internet retailer Amazon reported a 32% rise in profits to $108m (£64m) in the first quarter of 2014, but expenses rose 23% on last year. The firm said strong sales – which increased by 23% to $19.74bn – helped contribute to the profit growth. “2014...
Apr 24, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, USA
Here are the top digital marketing data and case studies that caught our eye. What clients want from their agencies: Mobile marketing ‘changing ad relationships’ The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies...
Apr 24, 2014 | E-commerce and E-retailing, India
One in 3 FMCG shoppers in India now adopt a multi-channel approach, going online first and then head to the stores to buy, according to new research. The study, from Nielsen, takes a close look at factors that influence buying in major product categories. Key...
Apr 22, 2014 | E-commerce and E-retailing, UK
Tesco plans to increased sales at its UK business through online shopping, rather than bricks and mortar, as it announced a 3.6% drop in trading profit to £2.2bn last week. Overall group trading profits also fell, six percent, to £3.3 billion, according to the...
Apr 22, 2014 | E-commerce and E-retailing
60% of UK consumers shop online every week, with over half preferring to complete purchases while in bed via laptop or tablet, according to a new poll. The study, from Sailthru, the provider of personalised communications technology, was conducted by Redshift Research...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 16, 2014 | E-commerce and E-retailing, Mobile
Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research. Research firm App Annie reports that Google Play achieved 45% more downloads than Apple’s iOS App Store in the first quarter of 2014....
Apr 15, 2014 | E-commerce and E-retailing, Online advertising, Search engine marketing
Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report. Watch this WSJ report below: According to a report by the Wall Street...
Apr 11, 2014 | E-commerce and E-retailing, France, Germany, UK
Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research. The study, commissioned by RetailMeNot, a digital coupon marketplace and operator of Vouchercodes.co.uk. The study,...
Apr 8, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, USA
Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen. Watch this promo video showing how the service works below: Launching as part of the online retail giant’s new ‘Fresh’ pantry...
Apr 7, 2014 | E-commerce and E-retailing, Social media
Pinterest is offering a new way for businesses to track their pinned links by adding further support for Google Analytics on the social scrapbook. The move sees Pinterest incorporate Google Analytics Urchin Traffic Monitor (UTM) variables to give businesses a look at...
Apr 7, 2014 | E-commerce and E-retailing, Mobile
Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research. The Apple App Store recently featured 12 paid games along with price drops for seven days. Distimo AppIQ data estimates showed that...
Apr 3, 2014 | CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and case studies that caught our eye. 5 digital challenges for the Chief Marketing Officer More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition...
Apr 3, 2014 | E-commerce and E-retailing, Online video
Amazon is introducing a set top box that allows streaming of online video content in a bid to rival than other streaming services such as Apple TV and Google Chromecast. The device runs Google’s Android operating system and will offer Netflix, Hulu and other...
Mar 28, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...
Mar 25, 2014 | E-commerce and E-retailing, Mobile, UK
Digital downloads such as apps, eBooks, films and MP3s could all see their prices rise next year, under new UK government plans to bring taxes inline with location. The tax change will apply to downloads of films, music, e-books and apps and is likely to hit firm such...
Mar 20, 2014 | China, E-commerce and E-retailing, USA, WhatsApp
Chinese ecommerce giant Alibaba has invested $215m in mobile messaging app Tango, as completion in the chat app sector heats up following Facebook’s $19bn purchase of WhatsApp. The deal underscored the lengths that Internet companies are willing to go to gain a...
Mar 20, 2014 | China, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Global ad spending by medium: Internet gets 1 in 5 ad dollars In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart...
Mar 19, 2014 | E-commerce and E-retailing, USA
Starbucks is planning to launch a smartphone service that lets consumers order coffee before they get to a store, via its mobile app. In an interview with Bloomberg published late Wednesday, Adam Brotman, chief digital officer at the Seattle-based company, said...
Mar 19, 2014 | E-commerce and E-retailing, UK
UK pub chain J D Wetherspoon increased customer satisfaction with the food quality served in its pubs by 6% as a result of its customer experience programme, ‘My Pub Feedback’, conducted with Service Management Group (SMG). The programme, undertaken across the entire...
