Jan 9, 2014 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, South Africa, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and statistics that caught our eye. Reaching mums through digital marketing channels – smartphone use is key Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing...
Jan 7, 2014 | E-commerce and E-retailing, Mobile, USA
With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce...
Jan 7, 2014 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, USA
Two supermarket retailers in the US have started using the latest iPhone technology to guide shoppers around the store, sending them reminders, rewarding them for browsing certain items and offering deals. Watch this video explaining how the service works:...
Jan 3, 2014 | E-commerce and E-retailing, Online video
Netflix is testing a new pricing model based on the number of people who can operate an account, as the web TV firm looks to expand its appeal to families. The move means selected customers pay more if increased number of people log in to the account at the same time....
Jan 3, 2014 | E-commerce and E-retailing, Search engine marketing, UK
UK retail search advertisers saw their ad revenue double year-on-year, as consumers shifted their browsing from desktops to mobiles, according to new research. The research, from Kenshoo, indicates that On Boxing Day 2013, UK retail search advertisers saw their ad...
Dec 20, 2013 | E-commerce and E-retailing, UK
ForeSee has measured the UK’s top 40 online retailers to determine how well they perform in terms of usability, with Amazon coming out on top and Ryanair trailing behind. The report indicates a slight, but meaningful, decrease in aggregate satisfaction from Christmas...
Dec 20, 2013 | E-commerce and E-retailing
When it comes to the most-efficiently run factories around the world, Santa’s workshop boasts a highly-systematic, technologically-advanced, and expensive operation worth over $227bn, according to this infographic examining how modern gadgets could replace Santa’s...
Dec 20, 2013 | E-commerce and E-retailing, USA
Affilate Window have produced a white paper and infographic looking at trends across Black Friday and Cyber Monday, showing a 32,55 sales increase online compared to the previous year. View the white paper here (PDF file)
Dec 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, USA
Amazon is planning to launch an online grocery shop called “Pantry,” mainly aimed at Amazon Prime members,according to news reports. The report, from USA today, claims that the Pantry service would offer items such as cleaning supplies, kitchen paper rolls, canned...
Dec 19, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...
Dec 19, 2013 | E-commerce and E-retailing, Mobile, Social media
Forget Google Glass, this year produced some truly strange technological inventions. from mobile ‘mind control’ to tactile touchscreens. In this brave new world of Google robots, Amazon Drones and Sony’s smart wigs, we celebrate the weirdest news of 2013 (NOTE:...
Dec 19, 2013 | E-commerce and E-retailing
‘Cyber Monday’ was widely hailed as the busiest online shopping day, and last weekend saw the second ‘double bubble’ of Christmas shopping surges on eBay with the busiest weekend yet. Rounding out the Christmas predictions, this Sunday 15 December is set to bring a...
Dec 18, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...
Dec 18, 2013 | E-commerce and E-retailing
Shopping online for those Christmas dinner essentials is needlessly difficult for disabled people, concludes a new review by e-Accessibility charity, AbilityNet. Testers with a range of conditions from blindness and low vision to learning difficulties, shopped for a...
Dec 18, 2013 | E-commerce and E-retailing
The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed a better than expected performance for online retail in November, with sales topping an estimated £10.1 billion; the most the Index has ever recorded in a single month. Key findings include:...
Dec 13, 2013 | E-commerce and E-retailing
Amazon and eBay get smart with customer data to reach users based on interests across the web Google ramps up shopping tools- smartphone tracking makes stronger links between browsing and buying habits across multi-channel Social scrapbook Pinterest opens to...
Dec 13, 2013 | E-commerce and E-retailing
A change in measurement metrics, shoppable content and engagement will be key developments in the coming year, according to new predictions form Rakuten Marketing. 2013 has seen the rapid rise of personalisation in marketing, with brands using data in increasingly...
Dec 12, 2013 | E-commerce and E-retailing, South Africa
This year saw a rise in online spending across the globe, with USA reporting a 20% increase in online shopping on Cyber Monday as shoppers snubbed physical retail stores in favour of missing out on the holiday queues. A recent report shows that 9.5% of South Africans...
Dec 9, 2013 | E-commerce and E-retailing, Mobile
Apple has launched its iBeacon tracking technology across 254 US stores, providing users with information depending on their precise location in the shop and acting like a virtual assistant. The technology, part of iOS 7, works with low-power Bluetooth transmitters...
Dec 6, 2013 | E-commerce and E-retailing, Mobile, UK
Mobile transactions increased by 100% in the UK, over the busiest shopping weekend of the year, according to new research. The report, from Usablenet, found that mobile websites for leading retailers ASOS, Marks & Spencer, The Body Shop, Topshop, and Selfridges...
