Nov 27, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...
Nov 27, 2013 | E-commerce and E-retailing
The second of December will be busiest online shopping day pre-Christmas, but could be eclipsed by ‘Middle’ Cyber Monday, with £10.5 billion spent on online retail transactions in December alone, according to a new forecast. Experian reveals its online...
Nov 22, 2013 | E-commerce and E-retailing
Sainsbury’s is to stop selling physical entertainment products online, with an eye to switching its internet retail experience to digital downloads. From March 2014, the supermarket chain will not sell physical copies of games, books, CDs, Blu-rays or DVDs. It...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Advertisers ‘lack transparency needed to prove digital ROI’ It was a big challenge in 2003 – and it’s still a big challenge today. Across Europe, marketing directors feel unable to...
Nov 21, 2013 | E-commerce and E-retailing
Google is to launch a prepaid debit card for use in stores and at ATM machines, linked to users’ Google Wallet accounts. The card, which will only be available in the United States, will be available free of charge and not include monthly or annual fees. The card can...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Online advertising
Despite fears that a segregated inbox for marketing messages would switch off consumers, Gmail users are actively searching its new Promotions tab, reading as much commercial email as before, according to new research looking at email marketing trends. The study, from...
Nov 21, 2013 | E-commerce and E-retailing, Mobile, Social media
Christmas sales via mobile devices, especially iPads, are driving much of the growth in the UK ecommerce market this festive season, according to new research from IBM. Watch this video outlining IBM’s findings here: The IBM Digital Analytics Benchmark revealed that...
Nov 20, 2013 | E-commerce and E-retailing, Mobile
An estimated 20 million UK shoppers will be using their mobile phones to pay for goods and services by the end of the decade, with the value of their purchases tripling to as much as £14.2 billion by 2018, according to new research. The report by the Centre for...
Nov 19, 2013 | Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...
Nov 19, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, UK
How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers. Standing out in a world of choice isn’t easy. Earning consumer...
Nov 19, 2013 | E-commerce and E-retailing
Apple will soon add ‘iBeacon’ location technology across its retail stores in a bid to boost sales and improve customer experience, according to a new report. Apple blog site 9to5Mac reports that Apple has begun stocking up iBeacon transmitters and will begin rolling...
Nov 18, 2013 | E-commerce and E-retailing, Mobile
Over half (56%) of mobile online sales originating from a marketing email take place on an iPad, according to new research. The report, from email marketing services provider Yesmail Interactive, an Infogroup company, indicates that over 16 percent of sales driven by...
Nov 15, 2013 | Content marketing, E-commerce and E-retailing, Social media
Pinterest is opening up its site to retailers for the first time, as the popular online scrapbook begins letting brands capitalise on its user data for the first time. The move sees Pinterest open up its API (the code for app creation) letting developers embed pins...
Nov 15, 2013 | E-commerce and E-retailing, UK
The online retail market continued to see steady growth in October, recording a solid 15% year-on-year increase, according to the IMRG Capgemini e-Retail Sales Index. The key findings of the report are: • Online retail sales up 15% year-on-year in October • Total...
Nov 13, 2013 | E-commerce and E-retailing, France, USA
Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to...
Nov 12, 2013 | E-commerce and E-retailing, Mobile
Social magazine app Flipboard has launched a new catalogue section, letting users and brands alike create products with price tags and purchase links. In an update this week on both iOS and Android, Flipboard will let users and companies create shopping catalogues...
Nov 12, 2013 | E-commerce and E-retailing
Blockbuster UK has gone back into administration and its online service has been suspended, as the owners admit its current business model is ‘outdated’. Moorfields, the administrator for Blockbuster, said it has received a “small number” of expressions of interest...
Nov 12, 2013 | E-commerce and E-retailing
New research amongst European shoppers estimates that 12th November will be the busiest online browsing day ahead of the traditional Christmas shopping period and Cyber Monday (the busiest online shopping day which occurs on 2nd December). Riverbed polled 3,000...
Nov 11, 2013 | E-commerce and E-retailing, Mobile, Online advertising, Regulation, Search engine marketing
Google is reportedly testing a tool that uses smartphone location data to monitor when consumers visit stores, providing a vital link between online and offline purchase behaviour. Technology blog Digiday quotes ‘agency executives briefed on the program by Google...
Nov 11, 2013 | E-commerce and E-retailing, Mobile
Nearly two thirds of UK shoppers now use their smartphones to shop, with 28 per cent turning to the device almost daily, according to a report released today by leader in mobile and multichannel technology, Usablenet. The research, “Providing Seamless Multichannel...
