Nov 8, 2013 | E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Social media ROI: Is Facebook failing marketers? Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting...
Nov 7, 2013 | E-commerce and E-retailing, Social media, Twitter marketing
Ahead of its stock market flotation, Twitter has released a guide for small businesses offering on how to get the most out of the platform as a marketing and customer relation tool. The PDF guide, (below) offers tips on the best ways to share, promote and drive word...
Nov 7, 2013 | E-commerce and E-retailing, France, Mobile
Mobile shopping in set to soar this Christmas, with the UK leading the way in Europe, according to new research. The study, from Adobe, forecasts that tablet shopping will grow by 60% and Smartphone shopping to grow by 97%. UK shoppers are even more eager when it...
Nov 7, 2013 | E-commerce and E-retailing
Over three quarters (77%) of online shoppers have proceeded to the checkout of a retail website in the past year only to leave the site before completing the purchase according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. The...
Nov 6, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, USA
Pepsi is running a YouTube series capturing the life of an old man with seemingly supernatural basketball skills, attracting nearly 40 million views with brand engagement that extends far beyond a 30-second TV commercial. See why the latest installment is our video...
Nov 6, 2013 | E-commerce and E-retailing
If retailers and brands want shoppers to spend more, they need to focus first on making shoppers happy, according to a new report. The report, from TNS Global, examines the idea that ‘happy shoppers spend more’ with three key approaches to make shoppers happy and see...
Nov 5, 2013 | E-commerce and E-retailing, Online advertising, Regulation
Tesco is trialing new technology that will scan customer’s faces at petrol stations to sell targeted adverts shown on screens near the till. Watch this video from BBC click explaining how the technology works below: For example, ads for Red Bull could run in the rush...
Nov 5, 2013 | E-commerce and E-retailing
Consumer spend with online retailers is forecast to reach £10.8bn in December this year according to analysis carried out on the IMRG Capgemini e-Retail Sales Index, which is the first time it will have gone over the £10bn mark. Looking at the final 9-week period of...
Nov 4, 2013 | E-commerce and E-retailing, Mobile
Following the surge in smartphone usage across the country, consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets, reveals a study by CloudZync. The research, which polled 2000 consumers, highlights that while our...
Nov 4, 2013 | E-commerce and E-retailing
Britain’s ‘sale-seekers’ are increasingly seeking out sales online, fuelling the growth of online shopping in the UK, according to new research from Rakuten, which reveals that more than a third (34%) of shoppers actively seek out sales when shopping online, while a...
Nov 1, 2013 | E-commerce and E-retailing, Russia, Search engine marketing, UK
Shoppers are now ‘citizens of the world’, according to the latest stats from BRC which were released last week and show an increase of 23% in the online search for British retailers from overseas. Retail search volumes grew 12% in the third quarter of 2013 compared...
Oct 31, 2013 | E-commerce and E-retailing, Online advertising, USA
Nearly half of all Americans will celebrate Halloween this year, but they will spend slightly less than last year as the economy bites back, according to this new infographic from Statista. The research shows 158 million people in the US will spend a total of $6.9...
Oct 30, 2013 | E-commerce and E-retailing, Online advertising
Latest online data research from global digital marketing agency, iCrossing, reveals that for Brits, Christmas begins today (30th October), a week and a half earlier than it did just five years ago. What’s more, the data shows that people are increasingly putting the...
Oct 28, 2013 | CPG, E-commerce and E-retailing, Search engine marketing
The number of UK online searches relating to beauty products in September rose 48% on the last quarter, reveal search insights from the latest ‘Beauty Sector Report – Issue 2’, published by digital marketing agency, Greenlight. According to the report, queries...
Oct 23, 2013 | E-commerce and E-retailing
eBay has bought Shutl, a UK-based marketplace that uses a network of couriers to deliver local goods the same day, as the online marketplace looks to improve its delivery options to compete with Amazon. eBay says it believes the acquisition of Shutl’s “technology,...
Oct 22, 2013 | E-commerce and E-retailing, USA
The use of digital coupons in the US is growing faster than expected, with smartphone users proving to be a key driver, according to new research. The report, from eMarketer, found that while print coupons still dominate, digital coupons are quickly gaining mainstream...
Oct 22, 2013 | E-commerce and E-retailing
Ever wondered what the biggest causes of customer unhappiness are? As the Christmas rush draws nearer, Service Management Group (SMG) has analysed over 359,000 customer responses to work out what matters most to British shoppers in store. Brands have 69 days (until...
Oct 18, 2013 | E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing
Here are the top digital marketing data and statistics that caught our eye. Facebook ads ‘18 times more profitable on iPhone than Android’ Facebook ads are 1,790% more profitable on Apple’s iOS than Android, according to new research looking into the social...
Oct 17, 2013 | E-commerce and E-retailing
eBay has posted a lower-than-expected sales and profit forecast for its fourth quarter, as the online marketplace continues its batle with Amazon in the ecommerce sector. The firm expects sales of between $4.5bn (£2.8bn) and $4.6bn for the holiday period, falling shor...
Oct 17, 2013 | E-commerce and E-retailing
Figures from the IMRG Capgemini e-Retail Sales Index reveal the online retail market recorded a rise between August and September of 13%, the highest growth for this period in the 13-year history of the Index. Key findings of the report are: • Index up 20%...
