Apple and 5 publishers found guilty of e-book price fixing
Apple has been found guilty of working with 5 major publishers, including Penguin, to raise prices of electronic books in the US. In her ruling, US judge Denise Cote said there was “overwhelming” evidence showing the company acted knowingly and unlawfully...Retail apps ‘have 42% chance of reaching launch stage’
As Apple marks the fifth anniversary of its app store, new research from eBay looks into increasingly competitive app marketplace, to uncover the best ways to appeal to smartphone users. Key research findings: • eBay reveals that over 1m apps went into production last...How mobile boosts food retailers’ reach: Top 5 UK brands
The UK’s top 5 food retailers have had mixed results from their mobile customers, with Just Eat and Tesco getting the most from smartphone users with 14% and 13% boosts in traffic respectively, according to new data. The chart above from comScore demonstrates that...Unilever Brazil hires E-Tale for ‘Buy It Now’ retail ads
E-Tale has been appointed by Unilever Brazil to power online shopping transactions using the ecommerce firm’s Buy It Now technology. The deal will let visitors to Unilever’s Brazil websites purchase all available products through selected online retailers,...7 content marketing trends for 2013
Omni-channel retailing, building emotional bonds with consumers and ‘hyper-visualisation’ are amongst the key smart content trends for digital marketing in 2013, according to a new report. Smart Content Trend Report 2013 by Kiosked from Kiosked Kiosked, a global...Retailers still divided on ‘showrooming’- a help or hindrance?
Retailers are still divided over whether to help or hinder ‘showrooming’ -shoppers viewing items in-store, then checking prices and buying on their mobiles, according to new research. The survey, commissioned by retail and shopper creative agency Live & Breathe,...Infographic: Influencing offline behaviour from digital activity
This infographic from Coupons.com looks how digital is increasingly influencing offline activities such as in-store purchases. View larger image hereMail Online begins affiliate marketing: Editorial links to vendor content
The Daily Mail has begun an affiliate marketing scheme, offerering advertisers paid links from MailOnline articles. The trial from the world’s most visited news site could be mirrored by other online publishers. The move allows readers of its celebrity-fuelled stories...Social media ‘drives online and in-store purchases equally’
Facebook, Twitter and Pinterest are responsible for driving as many in-store purchases as they do from online retailers, according to new research. The study, from communication technology firm Vision Critical, also indicates that the various social networks affect...Online travel trends: Mobile accounts for 17% of searches for flights
Consumers made a total of 3.2 million online searches for flights in May, over 17% of which were made on mobile devices, reveals a new independent report, “Flights Sector Report – Issue 9”, by digital marketing agency, Greenlight. The report charts the most popular...Amazon brings AutoRip to UK- free MP3s for past customers
Amazon is launching its AutoRip service in the UK, giving customers that have bought music CDs from the online retailer a free digital version, in a bid to entice music fans away from rival iTunes. The service, initially launched in the US in December 2012, will...Location based marketing – New mobile couponing application seamlessly deployed to millions of phones
Apple’s Passbook feature, baked into all their phones since September last year, is providing a real competitive advantage to many retailers who are using it for location based marketing purposes particularly mobile coupons. Retailers are beginning to wake up to...Can Google predict box office takings?
Google claims to be able to predict box-office takings with 94% accuracy, up to four weeks ahead of a movie’s premiere, opening new opportunities for marketers in the process. Using its search data, Google claims that cinema goers consult 13 sources before deciding...The most wanted brands in email marketing: Dorothy Perkins, Sainsbury’s and Match saved from spam folder
New email data shows which brands consumers love enough to rescue them from the spam folder, including Apple, Amazon, eBay, Dorothy Perkins, Sainsbury’s and Match.com. The research, from Return Path, forms the industry’s first comprehensive study of consumers’ This Is...Social food on the high street: Connecting ‘likes’ to purchases
40% of top retail food brands are not using social media to promote their brands, with many neglecting Twitter and missing out on sales as a result, according to new research. The Visceral Business Social Food Study, commissioned by Visceral Business and conducted by...Video viral of the week: Coca-Cola unites Pakistani and Indian consumers via ‘Small World Machines’
Coca-Cola’s latest online video campaign taking Cannes by storm featured a ‘Small World Machine’, linking Indians and Pakistanis via a live communications portal- getting 1.5 million YouTube views in the process. See why it’s our video viral of the week below… The...Top 100 online retailers in the UK 2013
Amazon, Apple and Argos continue to lead the UK online retail pack, with entertainment brands on the rise, according to the latest data from IMRG and Hitwise looking at the top 100 online retailers in the UK 2013.
