71% of people would prefer personal control over email tracking rather than Apple’s blanket ban on tracking pixels, with 54% saying that they had little or no concern about tracking pixels, according to new research.
The average proportion of marketing budgets spent on email has passed the 20% mark for the first time (21.3%), according to new research.
Brand recall is more important for email open rates than the subject line’s content – with 68% of consumers saying this is key to whether they open an email, compared to 59%, according to new research.
UK consumers are eager to engage with brands again after the COVID-19 dip, as data shows that website traffic, email and chat interactions are higher now than they have ever been during the pandemic.
The pandemic has accelerated the dispersal of consumers seeking and accessing promotions across channels, but suspicions remain around the value and consistency of discounts offered by retailers and brands digitally versus in-store.
How would you feel if you sold your first company out of college at the age of 28 for a cool $500 million? Chris Evans (no, not Captain America) did just that, by creating the first email system for public use, and monetising online advertising. Chris Evans spoke on podcast the Web Masters, discussing how he got to create these companies.
Online platforms have become increasingly popular as means for conducting business, consequently generating the need for relevant email marketing solutions. The new-formed reality will be shaping the way email marketing looks in 2021 as well.
Marketing technology firms Yieldify and Klaviyo have struck a new advanced integration and partnership to help ecommerce companies drive industry leading performance from their email and SMS marketing.
UK digital advertising spend dropped 5% in the first half of 2020, due to the impact of the Covid-19 pandemic, with most of the damage in the second quarter, according to new data from IAB UK and PwC.
The UK leads the way in omnichannel marketing, with UK retailers scoring 31% against key success metrics compared to the global benchmark of just 18%, according to new research.
There are some early signs of positivity in marketing, with revenues starting to return, but difficult decisions lie ahead about retaining staff to ensure organisations make it through the pandemic period, according to new research.
Verizon Media has launched a full-screen native ad format “Brand Story” that allows advertisers to re-use their existing social media ‘stories’ creative assets and deliver their content across the Verizon Media Ad Platform.
Multiple email performance metrics have improved over a five-year period – with delivery, open and click-to-open rates all increasing, according to new research.
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe.
Marketing tech firm Cognism has acquired email signature marketing platform, Mailtastic, in a seven-figure deal.
Two thirds of people signed up on ‘gig’ customer service (GigCX) platforms are seeing an increase in demand for customer service tasks since the COVID-19 pandemic began, according to new research.
Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.
UK ad spend grew by 15.4% year-on-year in 2019, reaching £15.69bn, according to IAB UK’s adspend update.
