Oct 2, 2013 | Email marketing, Social media, Twitter marketing, USA
This week, American politics exploded onto the web, as the digital marketers got tough and took the fight to unlock the shutdown to Twitter, email and beyond. And they made it personal with a massive campaign to hold Speaker John Boehner “responsible” for the...
Sep 20, 2013 | Email marketing, Online advertising
Eighty-one percent of British consumers say they trust word-of-mouth recommendations from friends and family – the highest level of trust for any form of advertising – according to a new study from Nielsen. Emails that consumers sign up to receive are the second...
Sep 13, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising
Online retailers have seen email referral traffic drop 37% this year, while the conversion rate slipped 6%, according to new research. The report, from Monetate, looks into the decreasing influence email marketing has on ecommerce, how tablets are overtaking...
