Feb 2, 2015 | Email marketing, Online advertising
When it comes to email subject lines, words such as ‘content’, ‘offer’ and ‘benefits’ increase email open rates, ‘Friday’ , ‘Monday’, and ‘double’ could actually harm performance, according to new research. The data from Touchstone, a subject line analysis tool from...
Nov 25, 2014 | Email marketing, Facebook marketing, Social media
Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook. The study, from RadiumOne, indicates...
Nov 5, 2014 | Email marketing, Online advertising, UK
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals. According to the findings of the DMA’s...
Oct 22, 2014 | Email marketing
The Android version of the app will be updated in the coming weeks with support for Outlook, Yahoo and other types of non-Gmail email accounts. Watch the video posted by Android Police here, which reportedly shows the updates to the Gmail app: According to a report in...
Oct 10, 2014 | Email marketing, Regulation, UK
In another example of how quicky digtal can spin out of control, a mysterious email reading “bello” was sent to all UCL students in the UK yesterday, causing thousands of spam messages to clog up inboxes The email, which was sent out to all 26,000 students...
Sep 17, 2014 | Email marketing, Online advertising
A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new...
Sep 12, 2014 | Email marketing, Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall. The research, conducted in the first quarter of 2014 by...
Sep 1, 2014 | Email marketing, Regulation, Search engine marketing
In recent years, Google has clamped down on link spam, with a number of major changes to its search formula. But as old ‘black-hat’ SEO tricks become obsolete, an even darker practice is on the rise: extortion emails. With the much-discussed ‘Penguin’ link spam update...
Aug 21, 2014 | Email marketing, Mobile
Uber is testing a grocery delivery service in the US, as the firm looks to take successful social taxi service to other sectors. The new service, dubbed ‘Corner Store’ is available as an option via its main smartphone app and covers more than 100 items. The products...
Aug 15, 2014 | Email marketing, Regulation
Google has now rolled out a new feature to help Gmail users get rid of unwanted messages more easily. Under the new scheme, Gmail searches through an email for an unsubscribe link, and if it finds one displays it next to the sender’s address at the top. Clicking...
Aug 6, 2014 | Email marketing, Online advertising, Regulation, UK
The Direct Marketing Association (DMA) has revamped its code of conduct in the UK, in a move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow. The five principles are: • ‘Put your customer first’...
Jul 17, 2014 | CPG, Email marketing, FMCG digital marketing food and beverages, Social media
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from. In line with this ‘Best Friend Brand’ trend, more than 70% of those consumers questioned said they would be more likely to make a purchase...
Jul 11, 2014 | Email marketing, Regulation, Social media, UK
As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the...
Jul 3, 2014 | E-commerce and E-retailing, Email marketing, Social media, Twitter marketing
UK retailers are performing poorly on social media for customer service, but are becoming more effective at answering email enquiries, according to new research. The Eptica Multichannel Customer Experience Study found that email was the best performing channel for...
Jun 18, 2014 | CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about...
Jun 18, 2014 | Email marketing, Regulation, Search engine marketing, Social media, UK
The UK Government can legally spy on UK citizens’ YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement. Writing in response to criticism from pressure groups, Charles Farr, director general of the Office for Security and...
Jun 12, 2014 | Email marketing, Search engine marketing, Social media
Here are the top digital marketing data and case studies that caught our eye. Email marketing trends: Bounce rates drop 95% with rise of ‘list hygiene’ The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically...
Jun 12, 2014 | Email marketing, Online advertising
The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research. Image source: Silverpop The study, from Silverpop,...
Jun 6, 2014 | Email marketing, Social media
Myspace is trying to win back some of the 300 million users it once boasted… by reminding them of their Myspace days with some cringe-worthy old selfies from the last decade. The novel new marketing strategy is an attempt to reverse steady membership decline and...
Jun 4, 2014 | Email marketing
Major blacklists can dramatically impact email performance, preventing senders’ messages from reaching subscribers. This infographic from Return Path highlights the relationship between blacklists and Gmail inbox placement, which is historically difficult for...
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