Jul 15, 2015 | Facebook marketing, Social media
Facebook is giving users even more control over what appears in their News Feed, as the social network looks to further boost engagement on its site. In the latest change, users will now be able to choose which other Facebook users or brand pages appear first in their...
Jul 14, 2015 | Facebook marketing, Online advertising, Social media
Monaco, London and Paris may be the most costly European capitals to buy property, but Norwegian city Oslo is the most expensive place to buy Facebook advertising, followed by the Vatican City, Helsinki and Berlin, according to new research. London is only 9th in an...
Jul 9, 2015 | Facebook marketing
Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps. The move is an attempt by the social network to moves past its roots as a place for brands to win...
Jul 7, 2015 | Digital marketing skills, Facebook marketing, Social media
A former employee at Facebook has lifted the cover of the social network’s mysterious ‘Little Red Book’ that it gives to staff. Ben Barry, a former designer at Facebook, has published a series of scans from the company’s “little red book”, which he created during his...
Jul 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube. Facebook will offer contributors 55% of the revenue from ads that appear...
Jun 30, 2015 | Facebook marketing, Mobile, Social media, South Africa
Facebook is opening an office in an affluent suburb of Johannesburg next month, as the social network looks to reach more users on the continent. North America has a population of about 500 million, and two-fifths of them are on Facebook. The sales office will be...
Jun 17, 2015 | Facebook marketing, Mobile, Social media
Facebook has launched a new app that will make it easier for users to privately share photos, dubbed ‘Moments’. Moments from Facebook on Vimeo. The Moments app will group photos on phones together based on when they were taken and, with the help of facial recognition,...
Jun 17, 2015 | Content marketing, Digital marketing skills, Facebook marketing
Apple is looking to hires editors for its news app, as the electronics giant looks to rely on human judgement rather than algorithms for content curation. This week, Apple posted a job listing looking to hire editors for its new Apple News product, providing a clue on...
Jun 10, 2015 | Facebook marketing
Facebook has axed its previously unknown plans to build a satellite, according to a news report. Technology news site The Information reports that The satellite, had it been built, could have cost an estimated $500 million. The plan was to use it to help provide cheap...
Jun 5, 2015 | Facebook marketing, Mobile, Social media
Facebook on Thursday released a ‘Lite’ version of its application that was tailored for people using Android smartphones in places where wireless data bandwidth is scarce. Facebook Lite was built to use less data and work well despite potentially...
Jun 4, 2015 | China, E-commerce and E-retailing, Facebook marketing, India, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media
Asia makes up 51% of the webs users, with Europe and US claiming 19 and 10% respectively, according to this year’s global internet trends report from Mary Meeker. 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers Mary Meeker’s ‘Internet...
Jun 3, 2015 | Facebook marketing, Online advertising, Social media
Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers. The new artificial intelligence lab planned for Paris comes after building a...
May 13, 2015 | Content marketing, Facebook marketing, Social media
Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load. Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on...
May 11, 2015 | Facebook marketing, Marketing through gaming
Facebook’s increased personalisation has led to a lack of diversity in the news and opinions appearing on people’s newsfeeds, according to a new report. The research, conducted by Facebook itself, examined whether the social network insulates members from diverse...
May 7, 2015 | Facebook marketing, Online advertising, Social media
IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising. The collaboration will draw on IBM Commerce and IBM’s Marketing Cloud to fashion online ad campaigns that can then be distributed through Facebook’s ad...
May 5, 2015 | Facebook marketing, India, Mobile, Regulation, Social media
Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its “free mobile data” Internet.org scheme. The Internet.org platform aims to provide people low-income and rural areas in...
Apr 28, 2015 | Facebook marketing, Mobile, Social media
Facebook Messenger is launching free VOIP video calling over cellular and wi-fi connections on iOS and Android in the U.S., Canada, UK, and 15 other countries. The move will let anyone with an internet connection and the app talk to each other through their phone....
Apr 24, 2015 | Facebook marketing, Social media
Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits. The social network’s results for January to March showed continued progress in key areas but profits fell 20% as it spent big...
Apr 24, 2015 | Facebook marketing, Regulation
Facebook’s free internet initiative Internet.org has been officially launched in Indonesia, despite coming under criticism for threatening ‘net neutrality’ in India earlier this month. Indonesia has a population of 250 million, but only approximately 72 million...
Apr 23, 2015 | Facebook marketing, Russia, Social media
Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login. Customer identity management platform, Gigya, has released its latest Q1 2015 social login results which show that Facebook continues to...
